Walaa Elsiddig Email & Phone Number

New York, Ny, Us

New York City Metropolitan Area

Conceptualize, develop, and produce branded video content for the magazine's digital platforms, effectively promoting advertisers' products and services while aligning with the magazine's brand and style.Collaborate with clients, sales teams, and creative agencies to understand their marketing objectives and translate them into compelling video concepts that resonated with the magazine's audience.Leading pre-production, production, and post-production phases of branded video projects, ensuring they were executed on time and within budget, while maintaining the highest production quality standards.Managing a team of videographers, editors, and production assistants, providing clear direction and overseeing all aspects of video production, including scripting, shooting, editing, and visual effects.Conduct market research and competitive analysis to identify trends and emerging video formats, enabling the magazine to stay ahead of the curve in the digital media landscape.Overseeing the integration of branded video content into the magazine's editorial and social media strategies, enhancing audience engagement and delivering value to advertisers.Managing video project budgets, negotiating contracts, and tracking expenses to meet financial targets while delivering exceptional results and maximizing ROI for clients.Ensuring compliance with legal and copyright regulations, obtaining necessary licenses and permissions for music, images, and other third-party content used in video production.

Led and managed a team of photographers, stylists, and assistants to produce high-quality editorial and cover photo shoots, ensuring that all content met the magazine's creative vision and standards.Collaborated closely with art directors and editors to conceptualize and execute photo concepts for feature articles, covers, and special projects, resulting in visually compelling and engaging content.Oversaw all aspects of photo production, including location scouting, casting models and talent, wardrobe selection, and coordinating logistics for on-site shoots, ensuring efficient and smooth operations.Developed and maintained relationships with a network of freelance photographers, makeup artists, and hairstylists to expand the magazine's roster of creative talent, ensuring a diverse and skilled pool of contributors.Production of interior features and web photo shoots.Maintaining knowledge of and working with stock agencies to fulfill photo research requests.Work with the rest of RS photo to stay abreast of and form new relationships with new photographers.Work with RS Edit to pitch and conceptualize stories and profiles for both print and video

Presented scripted daily content for Rolling Stone Daily News Show; a supplementary video platform to accompany published articles on the publication’s website.

Washington D.C. Metro Area

Coordinated communications support including website blog entries, external op-ed placements and social media campaigns for the Peacekeeping, Africa, UN, US, MENA and Europe programs comprising of 60 employees. Facilitated the publication process for the programs' monthly and annual reports, with tasks vary from copy editing, design production and printing/distribution. Prepared and pre-programmed social media posts for the organization's Facebook and Twitter accounts using BUFFR. Tracked and maintained weekly communications metrics used for organizational literature such as board books, donation appeals, event brochures and program evaluations.Developed a communication strategy to drive social media engagements and raise CIVIC's online presence through tracking online engagements, analyzing trends and monitoring website traffic. Worked with the Senior Program managers to develop a story banking pilot system for collecting civilian testimonies while conducting in country research.

225 Liberty St

Worked closely with the Director of Photography to produce photo shoots, events, and weekly editorial projects which included coordinating with high-profile talent, confirming photographers and videographers and hiring the production team (HMU, wardrobe stylists, props stylist) as well as key logistics (location, catering, security)Provided logistical and on-set support as the point of contactCollaborated with the editorial team to produce design layouts for weekly features and cover storiesResponsible for selecting and ordering the final prints from photographersManaged the departmental budget for photo shoot expenses for an art/photo team of 15 and reported to the business office bi-weeklyFacilitated weekly meetings to provide updates on photo projects across the departmentDeveloped relationships and negotiated contracts with key stylists, talent managers and editorsCleared rights for image usages from respective stock agencies for use on Meredith platforms

Ny Support Office - 110 Fifth Ave

Provided administrative support to senior level executives, including scheduling and calendar maintenance, as well as travel arrangementsCreated content for in-office distribution across key internal channels and measuring impact to help develop strategiesProduced weekly communications distributed amongst 500+ H&M stores nationwide

Greater New York City Area

Maintained the online press pages of Atlantic Records’ artists by tracking digital press, on-air performances and mentions in daily publicationsContributed to the development of media outreach and promotional strategies to advance album releases and live performances along tour routesResponsible for the curation and distribution of monthly artist reports for the Department Assembled and distributed press kits (CDs, Press Clippings, Glossies)

Greater New York City Area

Worked cross-functionally with Marketing, Promotions, Sales and Publicity to centralize the flow of touring information on a roster of 100+ Atlantic Records’ artists by updated the company’s Artist Master Calendar and online Tour ManagerLiaison between the Department and A/P for all financial and invoice inquires Responsible for the soliciting and distribution of internal ticket buys for Atlantic Records’ employeesAssembled and distributed promotional kits (posters, CDs, Vinyl, Artist’s merchandise) for promoters nationwide

New York, New York

Master'S Degree, International Affairs

Activities and Societies: Special Concentration: International NGOs, Migration Thesis: Cross-Organizational Analysis of Educational.

Bachelor Of Arts (B.A.), Communication And Media Studies, Psychology

Activities and Societies: Zeta Phi Alpha Service Sorority, Peer Health Exchange, Psychology CollectiveDean's List, Valone Scholar.