Waldo Alexander Arias Leal Email & Phone Number

Waldo Alexander Arias is a seasoned creative professional with an extensive background in television production, graphic design, photography, and industrial design. Currently serving as the Television Supervisor for Polk County Government Television Station (PGTV), Waldo brings over two decades of diverse experience across multiple industries, from corporate marketing to public communications. His leadership at PGTV involves managing and directing a team responsible for producing government programming that serves the residents of Polk County, Florida, ensuring quality, informative content that engages the community.Born and raised in Havana, Cuba, Waldo’s creative journey began with a passion for visual storytelling. He pursued industrial design and graphic arts studies, laying the foundation for his expansive career. His early work in Cuba gave him an eye for aesthetic detail and a deep appreciation for architecture, culture, and art. After relocating to the United States, Waldo’s career flourished as he collaborated with several major global corporations.Before transitioning into government television, Waldo was a graphic designer, art director, and industrial designer for prominent firms; in this capacity, I successfully led numerous high-profile campaigns, the past to being Art Director at the prestigious Storecom International firm working for Brands such as Philip Morris, Procter & Gamble, Nestle Latin America, Coca-Cola, Gerber, and more developed comprehensive communication strategies, and fostered strong relationships with media outlets and stakeholders. His contributions in these positions spanned branding, packaging design, and promotional campaigns, all exemplifying his innovative approach and technical expertise. Working for such industry giants, Waldo developed a strong understanding of consumer behavior, product design, and visual marketing, skills that continue to influence his work today.Waldo’s leadership ensures that the PGTV team consistently delivers professional and engaging programming that informs the public and enhances the county’s communication efforts. He has taken the PGTV team to new levels with his forward thinking in adding reels and stories to grow a new, younger audience in the county, more followers, and engagement. Producing more content in Spanish for the Hispanic community brings more diversity.His career reflects a commitment to excellence in design, media production, and visual communication while continuing to explore new creative avenues that resonate with audiences and stakeholders alike.