• Owned strategic roadmap for multiple collection solutions, improving software usability and stakeholder satisfaction.• Collaborated with cross-functional teams to resolve technical issues and integrate CoBu with other applications.• Managed communications with stakeholders and prioritized roadmap epics for developers.• Acting as a liaison between business and technology teams to gather and translate requirements for Global Data Acquisition Transformation Collection Solutions.• Collaborated with cross-functional teams to ensure seamless communication and alignment between business needs and technical solutions.• Implemented innovative strategies to streamline data acquisition processes, resulting in increased efficiency and accuracy.• Spearheaded the transformation of data collection solutions at NielsenIQ, driving impactful changes in data management practices.

In my role as a Solution Expert at NielsenIQ, I supported the Solution Owner by updating user manuals, conducting UAT testing, and monitoring incident tickets. Collaborating with cross-functional teams, I played a key role in the successful execution of global data acquisition transformation projects. Additionally, my proactive approach in addressing and resolving incidents contributed to the enhancement of collection solutions at NielsenIQ.

As the Quality Control Lead at GfK, I helped establishing automotive panel in Pakistan market from scratch; managed data punching, item coding, input validations, and query management to ensure accurate reporting and historical trending analysis. I successfully served as a liaison between field and operations teams, providing valuable insights to enhance operational efficiency.

• Led a team of 50-100 in field data collection, ensuring high-quality data output.• Managed financials for the region, optimizing budget allocation and resource utilization.• Work with cross functional teams to make sure accurate and quality data delivery.• Introduced advanced analytics with Raw data to proactively highlight data outliers for team Pakistan.

- Coordinating with cross-discipline team members to make sure that all parties are on track with project requirements, deadlines, and schedules.- Meeting with project team members to identify and resolve issues.- Submitting project deliverables and ensuring that they adhere to quality standards.- Preparing status reports by gathering, analyzing, and summarizing relevant information.- Establishing effective project communication plans and ensuring their execution.- Facilitating change requests to ensure that all parties are informed of the impacts on schedule and budget.- Coordinating the development of user manuals, training materials, and other documents as needed to enable successful implementation and turnover of the process or system to the clients.- Identifying and developing new opportunities with clients.- Obtaining customer acceptance of project deliverables.- Managing customer satisfaction within the project transition period.- Conducting post-project evaluation and identifying successful and unsuccessful project elements.

- Review and analyze system specifications- Collaborate with Project Manager to develop effective strategies and test plans- Execute test cases (manual or automated) and analyze results- Evaluate product code according to specifications- Create logs to document testing phases and defects- Report bugs and errors to development teams- Help troubleshoot issues- Conduct post-release/ post-implementation testing- Work with cross-functional teams to ensure quality throughout the software development lifecycle