Waleed Malik Email and Phone Number

• Worked on 8 luxury fashion brands including COACH, Cole Haan, Champion, Kate Spade• Profoundly managing the Marketing Scope & requirement to uplift the brands in the Saudi Market with the sole purpose of justified ROI Measured with contribution of generated demand & set target.• Successfully managed several yearlong seasonal campaigns with identification of appropriate channels and tailored approach to achieve set objectives. • Managing performance marketing and media agency with an in-house team of 3 associates.• Budget planning for fiscal year based on projected sales targets and goals.• Suppliers’ management with cost-effective campaign execution.• Identification of relevant audiences/customers for maximum awareness consideration and conversion for multiple online/offline channels.• Plan and execute digital marketing, including marketing database, email, SMS, paid social/search and display advertising campaigns.• Managing the design and production of flyers, brochures, posters, banners, and other print materials used for marketing events. Developing and coordinating an event marketing strategy including goals, objectives, and target audiences event vendors to ensure that all elements of the events are delivered as planned.• Communication, Reporting and Negotiation with Intl Brand team.

• Acquiring new Clients and maintaining existing Cliental.• Planning of new Marketing Strategies and creating Campaign Proposals.• Production of POS Material for particular campaign using the appropriate Materials.• Maintaining and improving Business Flow.• Launches and Re-Launches of Brands/Products.• Managing Production of Exhibition Stands and Multi Design Fabrications.• Event Management and Planning.• All scope of branding as per Brand Guidelines.• In- Store Promotions.• Acquiring new Supplier and Maintaining Existing for Smooth Flow of projects execution.• Implementation of Client Based Marketing Strategy.• Dedicating Project Based Team for Execution.• Market Research as per campaign requirements.• Content creation from In-house Creative Designer.

• Motivate and lead the Marketing team to ensure budgeted growth.• Managing field-marketing activities (Sales Promotion, and In Mall).• Developing business to achieve company's objective.• Developing marketing strategies and setting sales targets.• Providing satisfactory services to clients. Developed brand activation for launches and re-launches of FMCG brands & Products.

Publice AwarenessMarketing Research Services Development Surveys • Create and implement marketing strategy to promote the attributes of services provided by the sales team to the end consumer.• Creating new ideas to encourage the customer to cross the threshold of clinic and institute.

• Execute and implement the Marketing activity On ADHOC bases and make the marketing team achieve the desired targets of the client.• Provide negative or positive feedback on the products market demand.