- Planning, developing & organizing advertising policies and campaigns to support sales objectives.- Advising executives and clients on advertising strategies and campaigns to reach target markets creating consumer awareness and effectively promoting the attributes of goods and services.- Coordinating production of advertising campaigns involving specialized activities, such as artwork, copy writing, media scripting, television and film production and media placement within time and budget constraints. - Analyzing data regarding consumer patterns and preferences, demand planning and forecasting. - Directly responsible for devising marketing budgets to be used for advertising spend based on historical performance, industry standards for information collection via market research. - Interpreting and predicting current and future consumer trends.- Research potential demand and market characteristics for new products or services.- Making strategies and execute campaign after analyzing existing marketing trends.- Supporting business growth and development through the preparation and execution of marketing objectives, policies and programs.- Advising on all elements of marketing such as product mix, pricing, advertising and sales promotion, selling and distribution channels.- Reporting based on metrics and KPI’s. - Built and maintained effective relationships with key internal & external stakeholders.- Coordinated all outgoing and incoming marketing materials in line with strategic objectives.