Scope: Covering all sales channels in western region, more than 20 brands (KRBL – Henkel – Hero – Fox’s Balconi – Varta – Efes –Nutridor – Peopo – Rowse – Taveners – Podravka – Emborg - Ice creams for imported brands: Oreo& Nestlé & KitKat & Cadbury & Mega & Toblerone).Line Manager: KSA National Sales Manager. Team: 30+ team members. Duties Include: • Team restructure, management, and motivation to ensure optimal performance.• Formulates and executes sales strategies to meet predefined targets.• Possesses in-depth knowledge of the local business landscape and cultural nuances.• Analyzes sales data, generates reports, and provides insights for informed decision-making.• Regular market visits to monitor changes in the market situation and legislative requirements and communicate these fluctuations at the proper timing to the Regional/Sales manager for decision making.• Build and sharpen the relationships with key customers in the fast-moving consumer goods (FMCG) sector.• Ensure the company’s product promotional plans are understood and implemented at the right time & at the right place across all routes.Achievements: • 95% - Route Compliance - Fact Customers. • 20% - Improve Numeric Distribution & Value Distribution to improve Market-Share. • 17% - Business Growth Vs. YAGO.

Scope: Covering traditional trade and Van in western and north regions for more than 18 brands (Nestlé – Dabur & Vatika – Wella –Philips - Vicks – Henkel – Chubs – Trisa – Mum – Canderel – Grenade – Lenny and Larrys – Olay – Jovan – Adidas – Yardley)Line Manager: KSA National Sales Manager. Team: 25+ team members. Duties Include:• Lead a diverse and talented team.• Coordinates effectively with internal teams and external principles.• Cultivates and maintains strong relationships with clients, addressing their needs effectively.• Enhance Customer lower trend Vs. YAGO. • Improve Numeric Distribution & Value Distribution to improve Market-Share.Achievements: • 19% - Business growth Vs. YAGO.• 33% routing coverage increase.• 98% - Route Compliance - Fact Customers.

Scope: Responsible for traditional trade and Van channels in Riyadh for foods and beverage for Luna brandLine Manager: Central Region Sales Manager. Team: 20+ team members.Duties Include: • Coach and lead talented team to achieve our sales target.• Possesses a solid understanding of the local market dynamics and cultural factors influencing sales.• Focus on and improve lower trend customers. • Reduce Zero Sales Customers• Improve Numeric Distribution & Value Distribution to improve Market-Share. • Monitors competitors and market trends.Achievements: • 20% - Business growth Vs. YAGO.• Increase (Manpower & Customers) Routing from 11 Routs to 21 Routes.• Less than 1% of zero sales customers.

Senior Supervisor Scope: Responsible for traditional trade (Impulse) and Van channels in Jeddah, for PEPSICO brands (Lay's potato chip flavor/ DORITOS/ Tasali Potato Chips / Lays Stax / SUNBITES LAY'S / Nuts and Seeds | FritoLay)Line Manager: Jeddah Sales Manager. Team: 10+ team members. Duties Include: • Lead a diverse and talented team.• Demonstrates effective communication skills for team coordination and customer interactions.• Engages with customers, addresses inquiries, and ensures a positive customer experience.• Routing Re-Engineering. • Focus on and improve lower trend customers. • Reduce Zero Sales Customers • Participate in implementation of a new Project Seed for Scale (S4S) to develop new production/s.Achievements: • 98% - Route Compliance. • 14% - Business growth Vs YAGO.• Less than 2% of zero sales customers.

Gandour – Branch Manager – Alex Region (Alex – Behira – Matrouh) - Egypt 2006 –2008Gandour – Sales supervisor – Cairo - Egypt 2005 –2006Gandour – Sales representative – Cairo – Egypt 2003 –2004