As Senior Content Executive at The Broskies Media, I lead content strategy and execution to drive brand visibility, engagement, and conversions. I develop and implement comprehensive content plans that align with client goals and industry trends, while ensuring high-quality, SEO-optimized content across all digital platforms.I collaborate closely with cross-functional teams, including design and digital marketing, to deliver integrated campaigns that enhance user experience and maximize ROI. My role also includes performance analysis, content audits, and mentoring junior content creators to maintain a culture of creativity and excellence.By focusing on data-driven strategies and client success, I’ve helped establish The Broskies Media as a trusted partner, consistently delivering impactful, results-driven content that drives business growth.

As the Head of Khidmat.pk, I lead strategic initiatives to address the basic needs of underserved communities in Multan and Lahore. I am responsible for organizing and executing charity drives, fostering community engagement, and leading poverty-eradication efforts. By working closely with volunteers, donors, and local partners, I ensure that our programs are impactful and sustainable. My focus is on solving challenges effectively, optimizing resources, and expanding our reach to bring hope and tangible support to those in need. Through strategic planning and strong leadership, I continue to drive our mission of improving lives and empowering communities.

At Upcycle, we redefine fashion with bold, minimalist designs that allow you to express your individuality without breaking the bank. Our high-quality, affordable clothing makes staying trendy accessible to all, with a diverse range of styles that cater to every taste and budget. Focused on inclusivity and self-expression, we deliver unique pieces that stand out in the market, all while ensuring our customers enjoy the latest trends at a price they can afford. With expertise in digital marketing, branding, and paid social media campaigns, we continue to grow our presence, helping customers create their own unique look with ease.

As Digital Marketing Director at From the Heart Home Care, LLC, I spearheaded all digital marketing efforts, enhancing the company's online presence across social media, content creation, and digital advertising. I developed engaging content and training programs for caregivers, improving satisfaction and retention. I optimized SEO strategies to increase organic traffic and played a key role in rebranding, ensuring a strong, cohesive brand image.

As a global volunteer with AIESEC, I participated in an exchange program in Turkey, where I engaged in community development projects and immersed myself in Turkish culture. This experience enhanced my cross-cultural communication, leadership, and teamwork skills while contributing to education, sustainability, and social impact initiatives. I collaborated with local and international teams to plan projects, engage communities, and deliver workshops, deepening my commitment to global citizenship and personal growth.

As a Business Development Executive at Nani.pk, an AI-powered parenting ecosystem, I played a key role in expanding market reach and building strategic partnerships. Nani.pk, known for its comprehensive offerings for new mothers, including kids' apparel and nursery essentials, saw a 15% increase in user acquisition through targeted market expansion efforts. I facilitated collaborations with over 30 local and international brands, enhancing our product range and services. By leveraging data-driven insights, I optimized marketing strategies and engaged with our user community to improve overall customer experience.

As Vice President of the Social Welfare Society at Lahore School of Economics, I led a team of 30+ members to organize impactful initiatives like blood donation drives, fundraising events, and community service projects. I established partnerships with local NGOs, coordinated awareness campaigns, and spearheaded fundraising efforts, securing key donations and sponsorships. My leadership fostered a culture of social responsibility and community engagement among students.

As Event Director for the Social Welfare Society at Lahore School of Economics, I organized and executed events like charity drives and awareness campaigns, managing logistics, volunteer coordination, and partnerships with local NGOs. I developed promotional strategies to boost participation, enhancing community engagement and social responsibility within the university.

As a Teaching Assistant for the Communication Skills course under Ms. Rameeza Aslam, I supported students by providing guidance on assignments, offering personalized feedback, and assisting in course material preparation. I helped manage classroom activities, facilitated discussions, and assisted with grading and assessment. Additionally, I organized workshops to improve students' public speaking, presentation, and writing skills. This experience strengthened my communication, organizational, and mentoring abilities, contributing to the academic success of the course.

As a Marketing Intern at Royal Tag, one of Pakistan's leading clothing brands, I gained hands-on experience in developing and executing marketing campaigns across various platforms. I contributed to the launch of a new collection by creating content for social media, email newsletters, and print ads, and assisted in organizing the launch event, including influencer and media coordination. Additionally, I gained valuable experience in social media marketing, market research, and campaign analysis. This internship sharpened my marketing skills, deepened my understanding of the fashion industry, and taught me how to collaborate effectively within a dynamic team.

As a Marketing Intern at Lal Industries, a leading textile company, I gained valuable insights into industry-specific marketing strategies, focusing on both B2B and B2C approaches. I assisted in planning and executing marketing campaigns, contributing to a 20% increase in brand awareness, and conducted market research to refine marketing initiatives based on consumer trends. Additionally, I created engaging content for social media, email campaigns, and product catalogs. This experience helped me develop skills in campaign management, market research, and digital marketing within the textile industry.