As Director of Product and Marketing, I orchestrated a harmonious synergy between engineering, product management, and marketing teams. I spearheaded the development and launch of innovative products, fostering cross-functional collaboration that aligned with strategic goals. From concept to execution, I drove the end-to-end product lifecycle, ensuring seamless delivery through agile methodologies. My leadership championed user-centric design, mentoring team members to craft compelling user… Show more As Director of Product and Marketing, I orchestrated a harmonious synergy between engineering, product management, and marketing teams. I spearheaded the development and launch of innovative products, fostering cross-functional collaboration that aligned with strategic goals. From concept to execution, I drove the end-to-end product lifecycle, ensuring seamless delivery through agile methodologies. My leadership championed user-centric design, mentoring team members to craft compelling user experiences. Leveraging data insights, I fine-tuned product features and guided marketing strategies for optimal impact. I collaborated with executives to align product and marketing initiatives with overarching company objectives, contributing to BasharSoft's growth and revenue goals. Show less

As Director of Product and Engineering , I led a high-impact team in developing and launching innovative products aligned with strategic goals. Orchestrated end-to-end product lifecycle, fostering cross-functional collaboration and agile methodologies for on-time delivery. Championed user-centric design, mentored team members, and leveraged data insights to enhance user experiences. Collaborated with executives, aligning product strategies with company objectives, contributing to BasharSoft… Show more As Director of Product and Engineering , I led a high-impact team in developing and launching innovative products aligned with strategic goals. Orchestrated end-to-end product lifecycle, fostering cross-functional collaboration and agile methodologies for on-time delivery. Championed user-centric design, mentored team members, and leveraged data insights to enhance user experiences. Collaborated with executives, aligning product strategies with company objectives, contributing to BasharSoft growth and revenue KPIs. Show less

As Head of Business, I was fully accountable for the overall direction and business strategy for BasharSoft's flagship online recruitment platform, WUZZUF. Focused on year over year hyper growth, I was tasked with positioning, forecasting annual targets, prioritizing product roadmaps, marketing plans (online and offline), monitoring operational activities (support, recruitment and quality) and ensuring sales objectives are met.

As CMO, I led and managed the online and offline B2B and B2C marketing activities for BasharSoft's online recruitment platforms WUZZUF and FORASNA. Responsibilities included Brand/Corporate Marketing, Marketing Communications, Performance Marketing, Digital Marketing, Content Marketing, Product Marketing, Retention and Engagement, Demand Generation, Customer Acquisitions, ATL and BTL Campaigns, and more.

I served as a strategic consultant at WeLead Strategic Consulting, providing invaluable business advice to small companies. My services included strategic direction setting, marketing plans, product roadmaps, and sales optimization, helping businesses unlock their full potential and achieve growth.

As Chief Growth Officer and Head of European Operations at ZE PowerGroup, I played a pivotal role in driving the company's global expansion. I prepared growth and revenue plans for ZE globally and directed the European operation by working closely with clients, partners, and vendors. My contributions included developing research-based business and marketing growth plans, promoting ZE's value proposition, presenting software and services to clients, and recruiting, managing, and mentoring a… Show more As Chief Growth Officer and Head of European Operations at ZE PowerGroup, I played a pivotal role in driving the company's global expansion. I prepared growth and revenue plans for ZE globally and directed the European operation by working closely with clients, partners, and vendors. My contributions included developing research-based business and marketing growth plans, promoting ZE's value proposition, presenting software and services to clients, and recruiting, managing, and mentoring a local team of professionals. Show less

As CGO, I was responsible for identifying and planning growth opportunities for the company. This included creating cross-functional strategies involving marketing, sales, operations, and product, analyzing historical data to propose innovative business ideas, streamlining corporate processes, and enhancing brand value proposition. I engaged clients and prospects to increase satisfaction and revenue opportunities and actively responded to RFPs and negotiated contracts.

I was one of the founding members of ZE PowerGroup, contributing to its transformation from a garage-based startup into a multimillion-dollar software firm. During my tenure, I conceptualized, developed, and established ZEMA as a globally recognized flagship enterprise data management software suite, used by Fortune 500 companies across their organizations. I engaged clients, negotiated contracts, and managed teams, consistently achieving profitable outcomes and positioning ZE as a leader in… Show more I was one of the founding members of ZE PowerGroup, contributing to its transformation from a garage-based startup into a multimillion-dollar software firm. During my tenure, I conceptualized, developed, and established ZEMA as a globally recognized flagship enterprise data management software suite, used by Fortune 500 companies across their organizations. I engaged clients, negotiated contracts, and managed teams, consistently achieving profitable outcomes and positioning ZE as a leader in the industry. Show less

I served as a strategic consultant for eVision - Digital Financial Systems, a developer and reseller of enterprise financial software solutions. In this role, I developed a strategic vision, supported business development, engaged in account management, established organizational processes, redesigned branding, created marketing plans, prepared marketing material, implemented cloud-based CRM strategies, recruited staff, and developed a sales strategy, contributing to the company's growth and… Show more I served as a strategic consultant for eVision - Digital Financial Systems, a developer and reseller of enterprise financial software solutions. In this role, I developed a strategic vision, supported business development, engaged in account management, established organizational processes, redesigned branding, created marketing plans, prepared marketing material, implemented cloud-based CRM strategies, recruited staff, and developed a sales strategy, contributing to the company's growth and market presence. Show less

As a DB Marketing Specialist, I prepared, maintained and updated the BCAA marketing database. Data-mined customer database to assess profitability of clients across BCAA service lines (insurance, travel, roadside assistance). I was part of an elite team that designed a 1:1 marketing strategy for the company to grow revenues and assess customer ROI. Scored and performed data driven analysis on customer behavior to give a complete picture of the customer lifetime value.

At BC Hydro, I supported and coordinated BC Hydro marketing initiatives heavily focused impacting consumer energy consumption behavior. I supported the design and creation of offline B2B and B2C content and campaigns. Mined marketing database, aggregated customer information, improved database quality and identified targets for different campaigns.