 Developing a pipeline of acquisition and organic development for photovoltaic, storage and green hydrogen projects around the MENA region and managing customers discussions. Building strong relationships and networks with key stakeholders, leaders, and decision makers while supporting the company in formulating a long-term Regional Business Development strategy.  Supervising commercial teams distributed through different JVs or acquisitions in UAE, KSA, Jordan, Egypt, Oman and Morocco. Supervising the business development activities in different regional JVs and subsidiaries in Egypt (SolarizEgypt), Oman (SolarWadi), Jordan (Spectrum Energy), and KSA (Amarenco Samaya).

 Developing connections with important clients, end-users, partners and stakeholders in 32 countries around the region, while strengthening the existing relationships. Tender management and working closely with clients on technical and administrative requirements to achieve the most cost-effective solutions. Strategic development planning of existing and emerging markets including distributors assigning, programs development and capacity building Managing the bankability and local content requirements and challenges with major global and regional governmental bodies, organizations, doners and financiers.

 Developing new relationships and pipelines in 32 countries around the region while strengthening the existing relationships with end-users, clients, and stakeholders. Tender management and working closely with clients on technical and administrative requirements to achieve the most cost-effective solutions. Products certification and shortlisting around the region with governmental bodies, financial institutions, important entities, and end users. Company representation through exhibitions, webinars, conferences, and social media channels to expand the brand’s reach and strengthen its existence in current and new markets.

 Secured clients in KSA, UAE, Syria, Iraq and Palestine, while working closely with local EPCs and contractors, projects scope varied between engineering, consultations and supervision. Company achieved its sales targets with 128% achievement in the P/L requirements for 2019 in Jordan. Established an Academy for training in Amman with a capacity of 700 trainees a year in various sustainability related sectors, winning training bids to train over 400 trainees with Cowater, Profix, JEA and CARE during 2019. Renewable Energy unit signed over 50 projects with a total of 4.7MWp ($4.5M) achieving over 160% of 2017 annual target, generating positive net profit at first year. Renewable Energy Unit landed medium scale projects for the Ministry of Public Works and Housing (1.2MWp), Fitness Vega (2MWp) and Assas Concrete factory (521kWp) in the first year. Renewable Energy unit booked the sales of over 80 projects with a total capacity of 5.5MWp ($5.6M) achieving over 110% of 2018 annual target, Include 3.45MWp for C-town and 619kWp for Estesharia Poultry.

 Signed 37 projects with a capacity of 2MWp ($2.25Million) and achieved 112.7% of annual sales target for 2015. Developed marketing methods and expanding company’s reach to which tripled yearly pipeline for 2016 (542 Offers). Signed the first photovoltaic mega scale project for the company with Cableco Factory (2MWp).