Redefining payments in Africa

Building Africa's Bitcoin Bank.

On a mission to make quality healthcare accessible and affordable one phone at a time.

• Founded and manage a work/business readiness program that has prepared over 6,500 graduates for life after school.

• Led a team of 14 marketing professionals to implement marketing strategies for thebrand and its products across all channels.• Led marketing efforts on www.helpnow.ng – The CSR initiative during the COVID-19pandemic. The program delivered over 30 million media impressions, worked with influencers such as Basketmouth and 2face, raised over N10,000,000 in 1 month, and helped over 2,300 families.• Worked as part of the senior management team to define and implement strategicdirection for business growth.• Established strategic guidelines and processes for all marketing functions andoperations to aid the effectiveness and efficiency of all outputs.• Oversaw a rebranding effort to reposition the brand covering brand strategy,identity, positioning, architecture, and Go-to-Market plan.• Worked with the programs team to design and launch LIFT (www.softcom.ng/lift) – astrategic effort to empower SMEs and increase the adoption of Softcom's offerings.• Worked with the sales function across the enterprise and public sector todrive revenue growth.• Launched an internal engagement campaign called “Inside Softcom” that droveemployee engagement and productivity.

• Developed and defined strategy, targets, budgets, and policies as part of the Senior Leadership Team. • Led the development and execution of programs, incentives, and campaigns to enhance positive customer experience and revenue growth within the group. • Led marketing across all Group business unit covering retail, real estate, and e-commerce.• Launched Vend2Earn, a Fintech digital web platform enabling seamless bill payments and drove sales to $100,000 in transactions within 3 months.• Developed Go-to-Market and Route to Market strategy for the launch of RIDA Herbal Bitters • Worked with CEO to secure the first Academia – Industry partnership for Research & Development in the Herbal Industry for RIDA range of Natural Products. • Responsible for opening new markets for company’s offering. Successfully had RIDA selling in Canada, South Africa, and USA. • Led and managed market research efforts to generate consumer insights towards product development and developing innovation pipeline, leading to improved customer satisfaction, increased market share and profitability • Led a team of 6 marketing professionals in developing and implementing strategic marketing plan across the group

• Led and managed marketing and corporate communications for all companies and brands within the group • Developed and shared a weekly newsletter covering latest updates on various company initiatives and promotions with staff and distributors. • Planned and executed the Rebranding of the Ruzu Herbal Bitters Brand and Ruzu Nation • Managed and coordinated content development, design and production of collateral and sales material such as fliers, brochures, POS displays, calendars and more. • Led Public Relations effort covering stakeholder relations, crisis management, and CSR.• Negotiated media and print buying contracts

• Managed the Ruzu Herbal Brand and worked directly with the CEO to develop strategy leading to sales revenue of over $3,000,000 in less than 2 years.• Led efforts working with engineering to develop a digital platform for distributors to place and track their orders.• Increased consumer confidence in the brand via effective communication and advertising leading to increased adoption of the product across Nigeria and the diaspora • Led innovative Marketing campaigns leveraging on WhatsApp and other Social Media Channels • Extended the Brand portfolio with the inclusion of Ruzu Black and Tea • Actively travelled and led efforts to recruit, train and educate distributors across 20 states• Created, planned, and executed ATL and BTL marketing campaigns to drive sales and increase TOMA • Planned and executed series of events to celebrate top performing distributors locally and internationally

• Led the launch of Our Shop, one of Nigeria’s first Ecommerce platform before the advent of Jumia and Konga.• Designed and led implementation of our merchant onboarding process• Developed operational policies that increased efficiency and effectiveness towards increasing positive customer experience• Worked with the marketing team to drive sales resulting in $500,000 in GMV and over 20,000 active customers.• Organized events and award ceremonies to drive loyalty amongst our merchants