Andy Wales Email & Phone Number

Walton-on-Thames, GB

Surrey/Kent

Esher, England, United Kingdom

• Responsible for delivering a coaching and match program across the player pathway.
• Developing valuable partnerships with multiple stakeholders including Surrey CCC, parents and venues
• Talent ID of emerging and current pathway cricketers
• Delivering coaching to cricketers in the performance pathway
• Developing cricketers of a variety of abilities through 1-2-1 sessions to enable progression
• Coaching across male and female pathway

• Responsible for developing future or current coaches working towards Coach Support Worker through to Level 2.
• Planning of course material
• Coach mentoring and action planning
• Assessment of participants
• Development of relationships with venue managers, fellow educators and future coaches

Surrey, England, United Kingdom

Team Manager for the Surrey Mens Senior Rugby Team

Woking, England, United Kingdom

Surrey

• Responsible for leading cricket coaching at clubs and schools in Surrey including Egham CC, St. Georges Junior School, Thames Ditton CC, Chobham CC, Walton CC and at AJ Cricket Academy
• Planning and delivery of sessions to enable progression and promoting enjoyment of the game
• Liaison with a number of stakeholders including teachers, parents, club officers, junior coaches and parents
• Fixture management, including selection and logistics

Hampton

• Responsible for engaging a wide variety of abilities in the school’s primary sports of cricket, football and rugby
• Planning and delivering lessons for participants of all abilities from to all school years
• Developing cricket within the school through engaging teachers and external coaches to deliver effective sessions
• Responsible for team and squad selection
• Liaison with stake holders including teachers, parents, facilities managers and catering staff
• Production of annual pupil reports

Walton-on-Thames, Surrey, United Kingdom

• Analysing, diagnosing and treating clients ranging from trauma patients to elite athletes.
• Diary management
• Injury prevention education
• Sports massage

Australia, New Zealand & Hong Kong

Explored Australia & New Zealand with my young family.

London, United Kingdom

• Deputy Manager within the Sports Department. Developing relationships with end users to increase revenue across multiple streams ranging from courses to pro-shop products and events.
• Management of high level service delivery to end users which accounts for an annual turnover of £500,000
• Partnership management with organisations such as Knight Frank, PCA and IMG.
• Development of sales and marketing strategies incorporating courses, the pro-shop, tournaments and events
• Implementation and management of adult and junior programmes participating in organised sessions and matches
• End to end event management of awards dinners and corporate sports events to high profile tennis events

• Providing cricket coaching services to schools and clubs (recreational and professional)
• Extensive partnership engagement with multiple stakeholders
• Successfully mentored emerging cricket coaches through analysis, development and appraisal
• Developed continual programmes for use by teaching staff during curriculum time
• Management and delivery of coaching courses for clubs and Surrey CCC

London

• Management of sponsorship agreements with hockey and cricket clubs across the UK including activations, product development, cross selling and e-shop management.
• Delivered on targets to increase contracted hockey and cricket clubs through targeted sales and presentations
• Increased sales through analysis of product selection and club based marketing
• Developed key partnerships with 3rd party suppliers
• Full cycle brand development of cricket & hockey clothing
• Simplified internal communication strategy including new ordering structure for stock and non stock items

London, United Kingdom

• Delivery of sales, marketing and sponsorship strategies for key partners and all available channels through detailed, proactive consultation with the Chief Executive and Commercial Director.
• Match day client management and hosting
• Streamlined sponsorship profile
• Produced proactive sponsorship activations
• Completed annual audit on behalf of Premiership Rugby
• Project management of producing copy for club website and e-marketing campaigns

London

• Delivering on sales strategies for leading brands including Guinness, Bells, Gordon’s and Smirnoff whilstgaining the WSET level 2 certification in spirits.
• Delivered on call and sales targets to the on trade
• Received extensive and in depth sales training
• Exposure to nationwide promotional event involvement and management

Walton-on-Thames

• Management of online sales, product selection and stock allocations for onsite and external outlets.
• Maximised sales for RFU Championship Rugby Club through online and match day retail opportunities
• Responsible for full stock management from arrival to out of stock reporting
• Development of database to enhance communication for enquiries and non-deliverable orders.
• Actively promoted and sold company services to universities, clubs and schools

Lords Cricket Ground, London

• Development of the online CRM systems interface and information accuracy to support the work of the regional development managers
• Developed interface of bespoke database through communication nationally with regional development managers
• Ensured accurate and up to date entry of all information through open communication with satellite staff

Pgce - Physical Education, Merit

Diploma, Sports Massage Therapy

ITEC L3

Level 2

Ba, Sports Science/Employment & Education, 2:2

Activities and Societies: President of Men's Cricket