With over 25 years of experience in top management positions in manufacturing and service industries, I am a seasoned leader and expert in developing export activities and growth strategies in Africa and MENA regions. Currently, I am the General Manager at ALMA BATTERIES, a leading manufacturer and supplier of batteries and energy solutions in Morocco and abroad.In my role, I oversee the operations, sales, marketing, and finance of the company, and I work closely with the board of directors and the shareholders to set and execute the vision and direction of the business. I also leverage my extensive network and knowledge of the markets and the customers to identify and pursue new opportunities, negotiate contracts and partnerships, and expand the company's presence and reputation in the region. My core competencies include business strategy, negotiation, new business development, and international business. I am passionate about delivering high-quality products and services, creating value and impact, and building long-term relationships.