Co-Founding the Training Business Unit

Launched the third biggest brand of dairy product in Egypt in year 2003

Set-up short and long-term brand strategies and plans based on the Business Forecast and Retail Audit analysis. - Constructed year-ahead marketing plans and activities for the brand stemming out of the business review process. - Designed and implemented several consumer researches (Focus Groups/ In-Home visits) exploring new insights used in brand strategies. - Set-up brand priorities based on the analysis of an extensive "Consumer Habits & Practices" study.… Show more Set-up short and long-term brand strategies and plans based on the Business Forecast and Retail Audit analysis. - Constructed year-ahead marketing plans and activities for the brand stemming out of the business review process. - Designed and implemented several consumer researches (Focus Groups/ In-Home visits) exploring new insights used in brand strategies. - Set-up brand priorities based on the analysis of an extensive "Consumer Habits & Practices" study. - Developed brand communication strategies for TV copies. Show less

LOGIC ­ Training Consulting - Successfully developed the annual plan for LOGIC scheduled courses including choices of topics, trainers, and managing the training courses. - Managed to gain big customers such as "Magrabi Optical" and "Amoun Pharmaceuticals" for customized training courses. - Have Conducted the Training Needs Assessment phase as well as tailoring the course material as per the clients needs. - Responsible for qualifying new trainers and evaluating… Show more LOGIC ­ Training Consulting - Successfully developed the annual plan for LOGIC scheduled courses including choices of topics, trainers, and managing the training courses. - Managed to gain big customers such as "Magrabi Optical" and "Amoun Pharmaceuticals" for customized training courses. - Have Conducted the Training Needs Assessment phase as well as tailoring the course material as per the clients needs. - Responsible for qualifying new trainers and evaluating both new and experienced trainers. Show less

Lead the operations team and conducted all operations related work including Documentation, Equipment Control, Container Movements, and Ship Services. As a result of the outstanding operations management the company has been awarded the agency of SEA-LAND the biggest container line worldwide.

Assisted in the Operations Management by conducting and supervising the performance of the operations executives. I was also working as the interface of the company in dealing with the Egyptian authorities.

Performs all ships services and requirements in all Egyptian ports.

HENKEL Egypt Assisted in attaining a good brand image in retail stores in my section within greater Cairo region, according to HENKEL's sales strategy. My duties were to implement best coverage, distribution, and visibility plans for the company's brands.