-Expert in the fundamental decisions facing any business in good times and bad: where to play, how to deliver, and how to win .-Know how to identify "downturn needs," including necessities and affordable luxuries, substitutions for previous products and services, and products that deliver value for money.-Capable to analyze and look for down turn resources and solutions that might be available at relatively low cost.-Think business model which suits the era and Consider the unintended consequences of cost cutting, and instead focus holistically on the interconnected parts of the entire business model.

-Responsible to drive area sales and profit plans to budget through successful leadership, organizational plans, customer service, and outstanding execution of all field operations strategies, consistently across all countries in the region . -Know and manage the business by effectively conducting sales calls and visits , using sales reports, assessing departmental results, and developing specific actions directly related to business development and growth, consistently across all countries in the region .-Assure that Customer engagement must be a point of differentiation aimed at quality, ideas, acknowledgment and inspiration, which leads to an emotional and loyal brand/customer attachment.

-Managing daily operations of the company-Supervising all the department managers and their work.-Implementing new strategies and plans in the company.-Review Safety, Health and Environment (HSE) Plans Established organizational objectives and goals for all departments.- Maintain regular contacts and visits with the Company’s customer’s executives . and governmental officials .-Managing and monitoring performance of client accounts to ensure business targets are met.‎-Interpret and adapt the Business stream strategies to Country needs and local circumstances.‎-Responsible for the profit and loss of the company.‎

1. Call and visit customers to identify needs, establish buying cycles and to create customer-supplier relationship2. Able to formulate and implement strategic account business plans.3. Establish business objectives, budgets and develop revenue forecasts4. Sell total value, increase profits and develop alliances with individual accounts ,Secure and manage orders taking into consideration delivery dates and inventory levels for fulfillment5. Able to resolve customer issues working within company policies and procedures, Work with customer engineers and specifications writers to create preferential opportunity for our products & Services.6. Prepare and conduct sales presentations, .Provide analysis of market intelligence, .Mentor less experienced sales professionals.

1. Identify new and potential clients, contacts, projects and new business opportunities and maintain relationships with clients and partners.2. Plan and carry out sales and marketing strategies, provide market intelligence, action sales activities and business proposals. 3. Responsible for the delivery of bid proposal execution from bid folder receipt to delivery to the client and engage in proposal and contract negotiations on behalf of the Company.4. Develop and maintain administration and planning systems for sales activity including the relevant performance measures5. Work closely with divisional heads in prioritizing the allocation of sales and technical resources to accomplish the objectives of the strategic plan and protect the existing customer

Have started my Career as field service engineer installing Artificial lift ESP & PCP systems , then have done some applications engineering , field optimization using VSD and finally in proposal and sales role.