Walid George Haddad Email & Phone Number

New York, Ny, Us

Key role providing strategic leadership to WNET’s fundraising operations.. Collaborated with the WNET management team to establish the development operating environment, vision & implementation roadmap for revenue generation and continues to monitor the landscape to ensure WNET is leveraging new products, features, and technologies that evolve in the marketplace and support the fundraising priorities of the organization. I managed strategy, governance, operations, budgeting, reporting & analytics and support through project management that includes Planning, Analysis, Design, Development, and Project Implementation.

New York, Ny, Us

Reported to the Vice President of Marketing on analytics, budgeting and fundraising opportunities. Established and implemented the core metrics that underpin the data-driven approach to supporter engagement and donor acquisition. Budget oversight and control of a digital media budget of $12 Million. Oversaw the entire Marketing department budget of 21 Million. Worked closely with the global media agency and internal stakeholder staff to establish and set up the tracking for digital analytics to make fast decisions around where to optimize creative content and media spending across a global audience that generated yearly revenue growth of up to $6 million.

New York, Ny, Us

Reported to the Sr. Director of Marketing. Managed the marketing development operation including the global database and fundraising/development reporting for 23 country offices. Implemented new processes, training and in the area of data and reporting that resulted in increase of efficiency with staff bandwidth and revenue increase by 4%. Monitored and evaluated the entire global development expense budget and reported directly to the Development Deputy Executive Director. I led two projects to upgrade the email and digital donation platform as well as the CRM for the global fundraising operation. I managed a global team of 6 staff.

Brooklyn, Ny, Us

Reported to the VP of Development and responsible for managing all donor operations including the database, high value donor research, departmental budget and revenue reporting, Established reports, tracking and metrics for the corporate, foundation, and high value donors units. Supervised two staff.

New York, Ny, Us

Supported a range of fundraising, financial and administrative functions. Some of these functions included direct mail and digital marketing; fundraised with a select portfolio of major donors and board members; yearly dinner fundraiser event management; expense monitoring, financial reconciliation, general office and IT administration as well as staff benefits management. Reported directly to the VP of Development and COO.

Launched and managed marketing projects from inceptions to completion aiming at promoting sales at hotels and resorts worldwide; mainly in the USA, Canada, Australia and the Middle East. Reported to the VP of Regional Sales.

Mba, Marketing Management

B.S., Hotel, Restaurant And Tourism Administration

High School Diploma, Int’L Baccalaureate