Strategic design consultancy that takes a customer centric approach to create compelling brands, products, and digital experiences for our clients. www.buoyinc.com

Walmart - Interaction Designer for Canada’s first fully responsive e-commerce site- Collaborated with customer insight group to define UX strategy- Developed interaction design concepts at the early project stages- Mentored junior interaction designers on detailed design executionAtlantic Lottery Corporation- UX strategy roadmap for online gaming- Working off of existing personas, a series of robust customer journeys were developed that mapped customer behaviour on the site to a series of ‘experiential modes’- The delivered framework will serve as a UX roadmap to help Atlantic Lottery take the lead in a crowded online gaming space

Agency side user experience consultant. Clients include:Syngenta - Lead UX designer on responsive (mobile & tablet) informational tool for farmers - m.syngenta.ca- Developed UX strategy for an intelligent tool that used information about farmer’s crops, location and time of year to deliver relevant content- Interaction design for responsive site across tablet and mobileNorton - Lead UX designer for e-commerce site - www.norton.com- Streamlined the site’s information architecture to more intuitively differentiate between the consumer and enterprise sites - Customer experience re-design from one that’s focused primarily on selling into one that educates and supports customer through their buying journey- Interaction design concepting for store and check-outAutoZone Pro - Lead UX researcher and designer for B2B e-commerce site - Conducted contextual customer research at auto mechanic shops across the United States- Used research outcomes to drive interaction design of the new siteFedEx - Interaction designer and testing facilitator - fedex.com- Projects included seamlessly incorporating new features into the shipping and scheduling experience across web, software and mobile platforms- Agile iterative cycles of interaction design, prototyping, testing and refinementCisco - Concepting the next generation of network management tools- Researched target markets and created personas to help guide the UX strategy- Developed a new information architecture and interaction design concepts for a tool that drastically simplifies the task of managing complex networks

Usability consultant in Edinburgh, Scotland.> user experience design (high-fidelity wireframes for Tesco's online checkout process)> digital strategy development (National Health Services online preventative care campaign development)> usability testing, including testing with disabilities (Scottish Natural Heritage) > contextual user research (mental model analysis and interviews for William Grant & Sons new intranet)

Client facing consulting role in Cairo, Egypt> Responsible for conceptualizing and executing the design direction, functionality and creative strategy for the redesign of Vodafone’s Corporate, Mobile and Entertainment portals based on user and stakeholder needs:> Qualitative user research document and user persona creation produced by providing goals, planning and overseeing the research conducted by the Nielson Research Group; findings included interviews and focus group results, task analysis and recommendations based on usability testing> Portal re-structuring achieved by conducting internal interviews and card sorting exercises with company stakeholders to organize and define site taxonomy> 2009 corporate and entertainment portals for web and mobile were launched based on my design strategy and wire frames outlining all content, functionality and site structure

User experience design for popular arts & entertainment site (web and mobile):> Developed new site strategy with company stakeholders, broadening the focus of the site from a popular culture centric site to a local arts & culture guide with the intended result of expanding their user base > Thoroughly investigated similar culture related sites > Designed online surveys and analyzed web analytics to understand user preferences > Conducted ‘guerrilla’ user interviews to collect user preferences and needs > Moderated large stakeholder brainstorming sessions to develop the new site’s contents > Worked early and closely with graphic designers on the site’s development > Produced all site maps and wire frames for both web and WAP

> Supporting a software development firm in launching their first product to marketMilestones achieved:> Relationship with an industrial design agency forged and supported by synthesizing stakeholder needs to produce a comprehensive RFP; solicited quotes from external agenciesin the United States; negotiated and supported the product’s industrial design with the selected service provider> Product’s electrical hardware solidified by recruiting and working with a hardware consultant to finalize the electronic components as well as established relationships with manufacturers and suppliers in Asia

> Intensively creative role conceptualizing and designing game for young children to be used for a cognitive research study intended to promote creativity in children’s education > Designed, prototyped, and tested various physical toys and their UI application with a wide range of children and adults> Invited to present project at the Design & Emotion confererence in Hong Kong, Oct 2008

> Provided a software development company with user experience expertise for financial, entertainment, educational, and corporate online applications and dashboardsMilestones achieved:> Created and pitched the user experience component of winning proposals to clients> Designed requirements documents, site maps, and wire frames for websites, portals and content management systems across a variety of industries