Walid Malash Email & Phone Number

Head of digital banking & customer innovation, Fitech banking Solutions, I Manage customer transformations, Innovations, delivery, and System enhancement. A dynamic and astute professional over 20 years of reach experience in Digital Channels and branch transformation Management, portal solution, Digital banking Marketing and banking industry, A keen planner with proven abilities in dividing strategies to augment business, streamline channels , promote products for business excellence with verifiable year on year success in achieving revenue and business growth objective in highly competitive environment. • Responsible of a strategic development for the Electronic Channels (Online Banking, Mobile Banking, E-Wallet, E-Payments, Mobile Notification system, Website, , Self-Serve terminals, Digital Solutions and phone banking ).• Responsible for completing the digital banking platform budget and determining financial resources needed to accomplish desired objective.• Drive Electronic Channels direction and ensure the solution meet market needs and satisfaction objective.• Bring innovative solutions to market with speed and rigor, Foster innovation through continually implementing to promoting best practices and visually inspiring designs.• Prioritize and validate platforms fixes and enhancements with tech support and development team to offer immediate, stop-gap on the electronic channels.• Driving Digital channels product development and functionality – (penetration, usage, and profitability) through transaction migration.• Strategize sourcing channels by working closely with Marketing based on analytics to optimize acquisition.• Work closely with internal counterparts (Corporate communication, Legal, Compliance, Retail products, Branches Network, Information Technology and Operation)to improve efficiency with streamline process to enhance the user experience and increase the adoptions.

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  Ain Shams University

  Computer Software Engineering