Data Governance:- Development of Data warehouse functional specifications (Commercial & BI).- Managing Cross Projects with IT (SAS Foundation 9.3 integration, Olap Cubes...)- Reporting and STAT Request Follow up- Control of reliability and quality of the data in DWH & SAS Data marts through data control KPI.Data Analysis :- Mass-market / Corporate Segmentation (Behavioral Segmentation, Micro Segmentation, Product Segmentation...)- Setting up a project of anti-churn & Retention (predictive early inactivity) for the Prepaid subs.- Attrition Scores for Marketing Campaigns Responses- Defining marketing relational plans for Postpaid Customers- Social Network Analysis (SAS SLA)- Next Best Offer Optimization (OOC SAS)- Development of various behavioral analysis (periodic and Ad hoc)• Calculation of market shares• Customer life value analysis• Mass market strategic Diagnostic (usage & revenues)• New customer Profile• Churn and survival analysis• Handsets park Analysis• Promo Analysis- Marketing Campaigns Management:Defining & extracting Target AudiencesDeveloping Incremental response Scores for campaigns optimization Geomarketing :- Establishing GIS for Telecommunications (Database Architecture, Layers...)- Various spatial analyses for the deployment/intensification of wireless network GSM/GPRS/EDGE/3G+- FTTx / Wired Network Rollout- Profiling Subs by zone- Usage and Revenues by zone- Optimization of poster campaigns in collaboration with the communication team- Determination of the potential by zone- Geospatial segmentation for trade actionsSpecialties: Large DATA Control, Data Analysis, Data mining, Geomarketing.Tools: SQL Oracle, SAS (Base, Enterprise Guide, Stored Process, Olap...), Enterprise Miner, MS Office Suite, ArcGis Suite....
Listed skills include Telecommunications, Sas, Geomarketing, Team Management, and 21 others.