Product owner for audience-related features within the Madhive platform, including 1st Party, 2nd Party, 3rd Party, and O&O data.

A product management leader for Viant Technology (NASDAQ: DSP), delivering programmatic advertising integrations and features for the Adelphic omni-channel Demand Side Platform.• Driving product roadmap and feature backlog for programmatic buying and selling, developing and delivering impactful features to grow revenue and gross margin • Implementing real time bidding (RTB) and real time selling (RTS) integration features for mobile, desktop, television (set-top; connected TV (CTV); linear), and digital-out-of-home (DOOH) channels through display, video, audio, and native ad media.• Leading programmatic platform investigations of key ad performance indicators, increasing bid/win/delivery/yield rates through bug fixes, algorithm improvements and supply matching.• Ensuring Adelphic is up-to-date with Internet Advertising Bureau (IAB) standards like OpenRTB, ads.txt/app-ads.txt, sellers.json, CCPA (us_privacy), common ID, open measurement, and content objects.• Creating and extending programmatic reporting suite using SQL, Google Big Query, Viant Magnus workflow and Tableau, maintaining intra-day, daily and week over week views.• Directed traffic shaping integrations with 3rd party service provider (nToggle), achieving 80%+ reduction in costs and 2-3x increase in yield for programmatic supply.• Managed machine learning project to beta test prediction of key ad performance indicators like viewability, view-through, click-through and conversions.

Product owner for Propel Media ad platform features, analytics and programmatic initiatives.• Directed product roadmap for publisher, advertiser, and internal media buyer feature development together with business and remote development teams.• Drove programmatic buying roadmap for algorithmic bidder, data management, and 3rd party platform integrations together with business and remote development team input.• Led data analytics roadmap for ad unit-specific data sets, including video performance metrics for availability through Tableau analytics user interface.• Coordinated platform feature development and release with ad serving product team lead.

Software product management consulting for small to mid-sized clients and early-stage start-ups, including: business plan development and marketing strategy; product ideation and feature set definition; and use case development / user experience wire-framing.

Led product management for Phunware Advertising (NASDAQ: PHUN), a branded mobile advertising network and Multiscreen as a Service (MaaS) monetization module for iOS and Android mobile applications, the core of Phunwareʼs cloud-based MaaS Advertising mobile platform.• Directed synthesis and prioritization of the advertising product roadmap for seller (publisher) and buyer (advertiser) feature development and business-aligned go-to market plans.• Drove integration and marketing of ad platform features with Phunware’s mobile application tools, including content management, alerts, location, analytics and mapping-navigation.• Defined the path to a unified user interface through customer segmentation, user personas, use cases and wireframes for publisher, advertiser and publisher-advertiser hybrids.• Collaborated on first-time business processes with definition, flow visualization and functional team requirements to support publisher customer and ad product lifecycles.• Orchestrated business strategy for Phunware’s native advertising offering with key features and a product roadmap for games, entertainment and premium publisher verticals.• Led integration and go to market of 3rd party ad targeting services similar to Factual Geopulse Proximity point of interest features, and plans to scale device-user targeting profiles.• Shepherded run-time ad optimization development for baseline category, campaign modeling and dynamic bidding features toward iteration and tuning within Phunware’s growing advertising ecosystem.

Software product management consulting for small to mid-sized clients and early-stage start-ups, including: business plan development and marketing strategy; product ideation and feature set definition; and use case development / user experience wire-framing.

Product manager for seller and buyer brand quality, protection, and security of industry-leading real-time ad trading platform for both sellers and buyers (NASDAQ: MGNI).• Directed prioritization and strategy for Rubicon's brand protection roadmap, mapping proposed features and functionality out to five future quarters of development.• Shepherded market-critical launches of Rubicon’s mobile and video ad quality initiatives, including support for controlling mobile display pop-ups, redirects and adhesion units.• Created framework for planned updates and improvements to Rubicon's creative classification, pre-serve and post-serve creative review tools.

Product manager for reporting and insights of industry-leading real-time ad trading platform for both sellers and buyers (NASDAQ: MGNI).• Drove prioritization and strategy for REVV reporting roadmap features and functionality, including recent re-design to improve user data access and time to insight.• Led development and prototype launches of Rubicon’s Seller-side actionable insights interfaces to improve directed user engagement.• Planned revision and implementation of Rubicon reporting and metadata hierarchy to support growth in mobile and programmatic direct / guaranteed fulfillment channels.• Shepherded development and launch of REVV4 project, an extensible service oriented architecture re-design of Rubicon’s entire user interface platform to support future growth.• Orchestrated prototype development of Rubicon’s Market Maker project, a next generation ad market which included publisher presentation of valuable, actionable inventory insights.• Supervised Rubicon research team project inquiries as primary inputs to new REVV products and feature sets.

Product manager of a Top 10 display advertising network, optimizing for brand and performance advertisers on MySpace, News Corp properties and almost 1000 third-party publishers.• Initially led SNAP product team, white label social networking software service powering community portions of Fox Sports, American Idol and Fox Broadcasting.• Researched, defined and launched Audience Insights, site-based reporting and analytics tool for FAN publishers and advertisers.• Led API definition and extension of Audience Insights for www.compete.com integration of FAN data into Compete audience profiles.• Launched Buzz, real-time discussion topics reporting, augmenting FAN's media planning and insights tools.• Managed product definitions and road map for media planning, targeting and 3rd party data feature sets.

Provided key leadership in multiple functional areas for early stage consumer software services start-up servicing consumer cable and hardware verticals:• Led product requirements definition for a next generation internet television web service, www.pyro.tv, including video search, user generated content, and 3rd party site distribution through embed players; launched direct to consumer with Facebook integration; listed co-inventor on multi-channel player provisional patent.• Directed product requirements definition for next generation personal web space application, www.vibejournal.com, including publishing extensions for mobile / wireless markets; launched beta application with Earthlink, RCN, Comcast and Cox.• Orchestrated development and launches of consumer Video Mail service under Comcast, Road Runner and other cable brands; managed cable partner account relationships.• Coordinated development and launch of paid consumer Video Call service under Logitech brand in 10 languages; managed Logitech account relationship.

Offered business development and marketing strategy; product / service / process management; and software development for small to mid-sized clients. Domain focus on the application of content / collaboration / knowledge management and social software tools.

Led product and technical operations for this 15 person startup ($5 million valuation) delivering an out-sourced broadband content management service for cable system operators, DSL and digital satellite service providers.

Managed product rollout and customer deployment for leading edge start-up implementing end-to-end e-commerce applications services, funded ($100 million, est.) and founded in 1998 by Intel and SAP.

Led product and materials operations component of management team for this 40 person, $6 million (50K unit) manufacturing start-up providing OEM and in-house product design and manufacturing services to customers such as Santa Cruz Snowboards and NIKE.

Built and managed manufacturing testing and standards lab for this premier action sports / lifestyle brand ($450 million annual sales, est.); managed successful ISO 9000 certification and supply chain / vendor quality programs in the United States, Canada, Europe and Japan.

Co-director of niche development campaigns targeting high net worth alumni donors.

Public relations liaison / mentor to client fraternity / sorority alumni and undergraduates.