Wali Mohsin Channa Email & Phone Number

- Brand Strategy & Positioning: Developed and executed comprehensive marketing strategies to strengthen VEL’s brand presence and attract new clients in the competitive video editing and post-production industry.- Lead Generation & Client Acquisition: Utilized digital marketing techniques, including SEO, SEM, and paid ads, to drive qualified leads and expand VEL’s customer base.- Content Creation & Distribution: Spearheaded content creation across multiple channels, including social media, blogs, email marketing, and video campaigns, to promote services and engage target audiences.- Social Media Management: Managed and optimized social media platforms (Facebook, Instagram, LinkedIn, YouTube) to enhance brand visibility, engagement, and audience growth.- Market Research & Analysis: Conducted thorough market research to identify industry trends, competitor activities, and customer needs, ensuring VEL’s offerings remained relevant and competitive.- Campaign Management: Led the planning, execution, and tracking of marketing campaigns to increase brand awareness, drive traffic, and boost conversions.- Collaboration & Cross-functional Teams: Worked closely with the video editing, design, and sales teams to align marketing efforts with business goals and deliver high-impact results.- Analytics & Reporting: Monitored key performance metrics (KPIs) to assess campaign effectiveness, optimize marketing strategies, and report results to senior management.- Customer Engagement & Community Building: Developed and maintained customer relationships through regular engagement, loyalty programs, and providing valuable resources (e.g., free editing assets, tips, insights).- SEO & SEM Optimization: Enhanced website traffic and search engine ranking through targeted SEO strategies, keyword research, and SEM campaigns.

Hyderabad Region

- Territory Sales Executive at English Biscuits Manufacturers, largest FMCG and biscuit/cake manufacturer in Pakistan, TSE in the Hyderabad Region (9 cities).- Spearheaded a remarkable 157% increase in sales within the first month, elevating territory performance from 14,000 to an outstanding 22,000 master cartons.- Directed and motivated a high-performing team of 20, consistently surpassing primary and secondary sales targets for biscuits and cakes.- Innovatively implemented rigorous KPI tracking, surpassing daily, weekly, and monthly sales targets consistently.- Established and nurtured robust relationships with key retail partners, ensuring consistent product placement and visibility in a fiercely competitive market.- Received all 4 quarterly rewards during the one-year tenure, including recognition for the highest productivity of biscuit and cake brands.- Achieved significant expansion by improving shop universe to 2,400, demonstrating a proactive approach to market growth.

Larkana Division, Sindh, Pakistan

- Consistently achieved 100% volume targets through strategic sales planning and market insights.- Successfully coached and mentored teams, resulting in enhanced field performance and exceeded Key Performance Indicators (KPIs).- Established and nurtured long-term customer relationships, driving sustainable business growth and fostering brand loyalty.- Maintained optimal product availability, visibility, and point-of-sale (POS) utilization, contributing to increased market share.- Proactively reported competitive moves, facilitating agile decision-making and market responsiveness.- Recognized for productivity in all care categories, showcasing effective management of B2B customer relationships and shop sales.- Led initiatives to improve brand visibility and product availability in stores, implementing promotions and visibility strategies to boost sales.- Engaged in various company activities, actively contributing to increased sales and enhanced brand presence.

Larkana District, Pakistan

- Executing sales across 12 towns, exceeding 100% targets.- Specialized in dairy industry business development, implementing successful sales strategies.- Expanded operations to two additional towns by proactively identifying new opportunities.- Cultivated lasting client relationships through effective communication and negotiation.- Exceeded key performance indicators, showcasing a results-oriented approach.- Drove retail sales through door-to-door operations, emphasizing trade prices and quality.- Successfully pitched and negotiated offers, securing sales with persuasive communication.- Consistently achieved sales targets, ensuring customer satisfaction in diverse markets.

Larkana District, Pakistan

- Supervised and led a team of 6 subordinates, providing guidance and support in achieving targets.- Assigned sales targets and delegated assignments to team members, focusing on Jazz mobiles, WiFi devices, and mobile financial services such as e-payments and Jazz load/mobile SIM balance recharge.- Successfully met and exceeded sales targets through effective team management and individual contributions.- Executed city-wide promotion activities to enhance the visibility and availability of Jazz products in partner shops, ensuring widespread accessibility.- Conducted promotional campaigns within the university, targeting students to encourage the adoption of Jazz services.- Collaborated with various university stakeholders to increase Jazz service adoption among students, contributing to the company's market expansion.

Master Of Business Administration - Mba, Marketing

Thesis Project "Impact of Emotional Advertisement on Consumer Purchase Intention" Leading roles and active participation - Management.

Bachelor’S Degree, Bachelor Of Business Administration

Thesis Project "Impact of Digital Marketing on Consumer Buying Behavior" - Management, Marketing, Accounting, Entrepreneurship.