Wali Mohsin Channa Email and Phone Number
At Video Editing Lab, my focus is on elevating our brand and expanding our client base through innovative digital marketing strategies. Our team's efforts in content creation across multiple platforms have significantly strengthened VEL's market presence.With a Master's in Marketing from SZABIST, I bring a blend of academic rigor and practical experience to the table. My role involves spearheading lead generation campaigns and managing social media to ensure cohesive brand messaging and robust customer engagement.
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Marketing SpecialistVideo Editing Lab Jun 2024 - Present- Brand Strategy & Positioning: Developed and executed comprehensive marketing strategies to strengthen VEL’s brand presence and attract new clients in the competitive video editing and post-production industry.- Lead Generation & Client Acquisition: Utilized digital marketing techniques, including SEO, SEM, and paid ads, to drive qualified leads and expand VEL’s customer base.- Content Creation & Distribution: Spearheaded content creation across multiple channels, including social media, blogs, email marketing, and video campaigns, to promote services and engage target audiences.- Social Media Management: Managed and optimized social media platforms (Facebook, Instagram, LinkedIn, YouTube) to enhance brand visibility, engagement, and audience growth.- Market Research & Analysis: Conducted thorough market research to identify industry trends, competitor activities, and customer needs, ensuring VEL’s offerings remained relevant and competitive.- Campaign Management: Led the planning, execution, and tracking of marketing campaigns to increase brand awareness, drive traffic, and boost conversions.- Collaboration & Cross-functional Teams: Worked closely with the video editing, design, and sales teams to align marketing efforts with business goals and deliver high-impact results.- Analytics & Reporting: Monitored key performance metrics (KPIs) to assess campaign effectiveness, optimize marketing strategies, and report results to senior management.- Customer Engagement & Community Building: Developed and maintained customer relationships through regular engagement, loyalty programs, and providing valuable resources (e.g., free editing assets, tips, insights).- SEO & SEM Optimization: Enhanced website traffic and search engine ranking through targeted SEO strategies, keyword research, and SEM campaigns. -
Territory Sales ExecutiveEbm Dec 2021 - Jan 2023Hyderabad Region- Territory Sales Executive at English Biscuits Manufacturers, largest FMCG and biscuit/cake manufacturer in Pakistan, TSE in the Hyderabad Region (9 cities).- Spearheaded a remarkable 157% increase in sales within the first month, elevating territory performance from 14,000 to an outstanding 22,000 master cartons.- Directed and motivated a high-performing team of 20, consistently surpassing primary and secondary sales targets for biscuits and cakes.- Innovatively implemented rigorous KPI tracking, surpassing daily, weekly, and monthly sales targets consistently.- Established and nurtured robust relationships with key retail partners, ensuring consistent product placement and visibility in a fiercely competitive market.- Received all 4 quarterly rewards during the one-year tenure, including recognition for the highest productivity of biscuit and cake brands.- Achieved significant expansion by improving shop universe to 2,400, demonstrating a proactive approach to market growth. -
Sales ExecutiveColgate-Palmolive Jun 2021 - Dec 2021Larkana Division, Sindh, Pakistan- Consistently achieved 100% volume targets through strategic sales planning and market insights.- Successfully coached and mentored teams, resulting in enhanced field performance and exceeded Key Performance Indicators (KPIs).- Established and nurtured long-term customer relationships, driving sustainable business growth and fostering brand loyalty.- Maintained optimal product availability, visibility, and point-of-sale (POS) utilization, contributing to increased market share.- Proactively reported competitive moves, facilitating agile decision-making and market responsiveness.- Recognized for productivity in all care categories, showcasing effective management of B2B customer relationships and shop sales.- Led initiatives to improve brand visibility and product availability in stores, implementing promotions and visibility strategies to boost sales.- Engaged in various company activities, actively contributing to increased sales and enhanced brand presence. -
Business Development OfficerFrieslandcampina Oct 2020 - May 2021Larkana District, Pakistan- Executing sales across 12 towns, exceeding 100% targets.- Specialized in dairy industry business development, implementing successful sales strategies.- Expanded operations to two additional towns by proactively identifying new opportunities.- Cultivated lasting client relationships through effective communication and negotiation.- Exceeded key performance indicators, showcasing a results-oriented approach.- Drove retail sales through door-to-door operations, emphasizing trade prices and quality.- Successfully pitched and negotiated offers, securing sales with persuasive communication.- Consistently achieved sales targets, ensuring customer satisfaction in diverse markets. -
Brand AmbassadorJazz Jan 2020 - Sep 2020Larkana District, Pakistan- Supervised and led a team of 6 subordinates, providing guidance and support in achieving targets.- Assigned sales targets and delegated assignments to team members, focusing on Jazz mobiles, WiFi devices, and mobile financial services such as e-payments and Jazz load/mobile SIM balance recharge.- Successfully met and exceeded sales targets through effective team management and individual contributions.- Executed city-wide promotion activities to enhance the visibility and availability of Jazz products in partner shops, ensuring widespread accessibility.- Conducted promotional campaigns within the university, targeting students to encourage the adoption of Jazz services.- Collaborated with various university stakeholders to increase Jazz service adoption among students, contributing to the company's market expansion.
Wali Mohsin Channa Education Details
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Bachelor Of Business Administration
Frequently Asked Questions about Wali Mohsin Channa
What company does Wali Mohsin Channa work for?
Wali Mohsin Channa works for Video Editing Lab
What is Wali Mohsin Channa's role at the current company?
Wali Mohsin Channa's current role is Marketing Specialist @ Video Editing Lab | MBA in Marketing.
What schools did Wali Mohsin Channa attend?
Wali Mohsin Channa attended Shaheed Zulfikar Ali Bhutto Institute Of Science And Technology, Shaheed Zulfikar Ali Bhutto Institute Of Science And Technology.
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