My mission is to elevate the pre-owned and refurbished consumer electronics market by offering exceptional products and comprehensive warranties, executing buybacks, and managing the buyback process end-to-end, all while significantly reducing the carbon footprint associated with consumer electronics.• Reverse Logistics Leadership: Streamlined reverse logistics for efficient collection, transportation, and storage of traded-in devices, reducing holding times and optimizing turnaround for refurbishment.• Refurbishment and Repackaging Oversight: Led the refurbishing process, overseeing device polishing, repair, and repackaging to meet quality standards, ensuring a competitive product offering in the market.• Data Wiping and Security Compliance: Implemented secure data wiping protocols, ensuring compliance with industry regulations and safeguarding customer data privacy in all refurbished devices.• Remarketing and Sales Channel Strategy: Developed and executed go-to-market strategies for refurbished devices, effectively positioning them across multiple sales channels, driving revenue growth and expanding market share.• Partnership Management: Cultivated and strengthened relationships with Amazon, Sprint, AT&T, and other partners, enhancing supply chain efficiency and ensuring a steady flow of trade-in devices.• Data-Driven Decision Making: Utilized data analytics to assess market trends, device demand, and performance metrics, driving continuous improvement in inventory turnover, profitability, and partner engagement.• Cross-Functional Collaboration: Worked closely with leadership across sales, marketing, and operations to align on strategic objectives, drive market expansion, and optimize revenue growth.

Successfully managed $50 million business across the GCC region, LEVANT, Iraq, and Pakistan, ensuring consistent growth and profitability.Direct relationships with Ooredoo group all countries, Vodafone, Batelco, Telenor, Etisalat, Orange, for smart connected devices like 4G & 5G, CPE, IOT, Accessories & mobile phones.Led end-to-end contract procurement process across multiple operators, overseeing RFQ negotiations, and driving the customization of product specifications to deliver tailored solutions and products to each operator.Led and spearheaded the successful launch of the TCL brand in collaboration with prominent operators, leveraging their extensive reach and influence to establish a strong and formidable market presence.Established a robust GCC & Africa network for electronics equipment and connected devices, effectively servicing electricity, and water authorities in multiple countries. Cultivated strong relationships with key decision-makers across these regions, ensuring compliance with international regulations, and proactively adapting to diverse market demands.

Responsible for driving business development through the acquisition of new distributors, developing and executing go-to-market plans, overseeing product launches, managing area sales and gross profit, as well as nurturing partner relationships and key accounts.

I am proud to have played a key role in developing a successful business from the ground up in the GCC and Pakistan regions. As part of this endeavor, I created and executed comprehensive business plans for the relaunch of TCL, with the ambitious target of building a $50 million annual business. Through meticulous planning, strategic decision-making, and dedicated execution, we were able to surpass this target and achieve remarkable business growth.

Led complex commercial contracts with connected large organization in Designing and implementing comprehensive payment modules aimed at empowering airtime distributors to efficiently facilitate home delivery and online activation of SIM cards Collaborated closely with cross-functional teams, including marketing, sales, product development, and operations, to ensure seamless execution of the distribution strategy and alignment with overall business goals.Worked closely with technical teams to ensure smooth data integration, API connectivity, and system compatibility between the solution and Uber/Careem platforms.During the launch phase, achieved a significant monthly activation rate increase from 5,000 to 8,000, effectively penetrating the market through successful engagement within government assigned & TRA outlets.

As a direct leader, took responsibility for driving sales & Distribution, enhancing visibility, and managing a team of 10 sales executives. The primary goal was to achieve annual channel profitability and ensure sustained growthAchieved distribution across 700 retail stores in UAE, designing and implementing channel sellout policy, after sale warranty implementation and ensure channel hygiene

Steering the transition of airtime into a cutting-edge digital voucher solution across 6000 retail channels in the UAE and KSA by signing complex technical and commercial contracts with government approved organizations. Initiated the Key Accounts distribution at Axiom in UAE and KSA, building the entire framework from the ground up. Successfully expanded coverage to 1,400 companies and achieved impressive sales revenue of AED 210 million within a span of three years.Headed sales team in UAE & KSA key SME channels country wide with targets to achieve device revenue & Margins

Responsible for each channel Sales & GP targets achievement with dedicated focus on productivity, coverage and overall business development through tactical/ promotional activities.

Responsible of Area sales for P&G products