- Marketo Certified Solutions Architect- Marketo Certified Expert- Marketo Certified Revenue Cycle Analyst- Marketing strategy- Marketing automation- Working with clients to get the most out of their online marketing- Analytics and reporting- Lead lifecycles, lead scoring and lead nurturing- Bringing insight and best of breed practices to all client projects

Skills and responsibilities:- Marketing automation, lead generation and CRM management - Creating opportunities to acquire new leads from multiple channels and develop and execute email marketing and lead nurturing campaigns.- Extensive experience with the Marketo Lead Management and Real Time Personalization platforms, basic knowledge of Salesforce.- Web content development and website updates- Write and update content on websites built on the Wordpress platform and using basic HTML.- Trade show planning- Creation of marketing materials, sponsorships and the coordination of logistics for company presence at a number of trade shows throughout North America.- Analytics and reporting – Using tools such as Marketo Analytics, Google AdWords and Google Analytics to prepare reports for management, as well as identify trends and bring forward new marketing opportunities.- Social media marketing – Update, post and communicate with industry leaders on a number of social media sites.- PPC Marketing - experience with Google AdWords and Microsoft Advertising accounts, bid, keyword and ad management. - Advertisement/media purchasing - seeking out and negotiating external advertising opportunities.- Basic document and materials creation using Adobe InDesign and Photoshop.

- Prospecting new clients.- Developing radio advertising campaigns for clients.- Arranging client meetings, campaign scheduling and creative deliverables.- Completing sales reports, annual plans and sales forecasts.