Geoff Walker's Location
Dallas, Texas, United States, United States
Geoff Walker's Contact Details
Geoff Walker work email
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Geoff Walker personal email
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Geoff Walker phone numbers
About Geoff Walker
Building brands the world loves with relentless innovation and team commitment. I bring a proven ability to connect consumer insight, strategies, capabilities, culture and people to drive growth.
Geoff Walker Work Experience Details
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Chief Executive OfficerSuper 7Dallas, Tx, Us -
Chief Executive Officer And PresidentKidkraft, Inc Jan 2019 - Jul 2024Dallas, Texas, Us -
Executive Vice President And Head Of InnovationMattel, Inc. Feb 2018 - Dec 2018El Segundo, California, Us• Led product design, packaging, marketing and digital asset creation for a $1.8B business.• In order to deliver world class digital assets - combined traditional packaging and digital asset creation team gaining synergy in SEO/package copy, photo assets and digital turnaround.• Inherited business losing $80MM a year, developed 2 year business plan to drive profitability.• Developed new speed to market innovation team cutting development time by over 50% while reducing product costs.• Launched several new Partner Franchises - Jurassic World and Toy Story 4 while growing games division and securing several new properties. -
Executive Vice President And Chief Strategic Technology OfficerMattel, Inc. Feb 2016 - Jan 2018El Segundo, California, Us• Led Enterprise organization spearheading disruption for Mattel leveraging technology, data and new business models in emerging markets. • Repositioned Mattel around Learning and Development thru Play globally.• Led team of 30 focused on step change growth in China thru strategic partnerships with Baby Tree, Alibaba and Tencent focusing on strategic adjacencies and child development.• Leveraged two technology acquisitions, Sproutling and Fuhu, accelerating our technology capabilities and leveraging the hardware and software teams for toy and connected product development.• Launched IOT platform for moms, Nursery of the Future, designed around the Sproutling connected ankle band.• Developed Venture Capital model for Mattel, taking equity stakes in several start-ups to accelerate growth in connected toys tied to learning and development .• Led team centralizing consumer data for families with kids 0-12 using Salesforce Cloud to create holistic CRM journey across portfolio while leveraging data for enhanced product development.
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Executive Vice President/General Manager - North America Commercial DivisionMattel, Inc. Apr 2015 - Feb 2016El Segundo, California, Us• Led the North America Commercial Division, a $3B retail business, with responsibilities for Sales, Marketing, Customer Marketing, E-Commerce, HR, IT, and Supply Chain.• Grew 2015 shipping by 1% (13% in Q4) and POS by 3% leveraging brand marketing and accelerating e-commerce business. First growth year in 5 years. • Grew operating profit by 17% by focusing trade spend, advertising and SG&A. • Launched Mattel Direct-to-Consumer initiative designed to create $400MM in topline revenue over four years.
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Executive Vice President - Fisher-Price Global Brands TeamMattel, Inc. Apr 2013 - Apr 2015El Segundo, California, Us• Led the turnaround of the Fisher-Price Division for Mattel, a $3B retail business, and HIT Entertainment which creates and distributes preschool entertainment globally.• Cross-functional team with 1,400 people with offices in Buffalo, New York City and London.• Repositioned the Mission from a focus on manufacturing toys to a focus on Early Child Development leading to worldwide growth of 8% in 2015 (first growth year since 2007).• Increased brand relevance thru product innovation, elevated design, digital activation, improved consumer focus and a greater international focus.• Developed Nursery of the Future Concept leveraging digital technology focusing on connected home, wearable technology and Internet of Things for kids 0-5.
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General Manager/Svp Europe, Eastern Europe & RussiaMattel, Inc. Jan 2011 - Mar 2013El Segundo, California, Us• Managed UK office, Eastern European and Russia businesses. • Leader for a cross functional division of 500 employees across 18 countries and 90 in Eastern Europe. Reports include responsibilities for Sales, Marketing, Finance, IT, HR and Business Development.• Grew sales 11% in UK and 10% in Eastern Europe in Year 1.• Opened Mattel Subsidiary in Russia in six months and managed transition from distributor to local market office including importing, warehousing, legal entity and hiring local staff.• Created new online sales initiative to partner with key digital retailers and triple online business in first year. Team set up landing pages across key brands and ensured all products SEO friendly.
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Sr Vice PresidentMattel, Inc. Sep 2008 - Dec 2010El Segundo, California, UsWheels, Games and Radica Marketing • Managed Wheels (Hot Wheels, Matchbox and Radio Control), Games (Uno, Apples to Apples, Blokus) and Radica (youth electronics), a $1.8B retail business• Managed a $55MM advertising, promotions, retail and PR budget.• Oversaw a product design team that developed over 3000 new skus yearly (a $15MM development budget) including several Toy of the Year candidates - Mindflex, Uno Moo and Rocky.• Strategic plan led to 3 years of consistent growth for Hot Wheels after six years of double digit declines.• Launched Franchise Plan for Hot Wheels leading to first ever 26 Episode Animated Series - Battle Force 5.• Led the acquisition of 3 new Game Brands - Blokus, Whac-a-Mole and Imaginiff.• Directly managed a staff of 43 and leader for entire 120+ person development team.
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Vice President - Wheels MarketingMattel, Inc. Jan 2006 - Aug 2008El Segundo, California, Us• Managed Wheels Division (Hot Wheels, Matchbox and Radio Control), a $1.3B retail business.• Set strategies and develop programs for licensing, entertainment and web initiatives.• Developed new advertising campaign and tagline for Hot Wheels.• Created new Hot Wheels PR strategy designed to reinvigorate the brand and launched the 40th Anniversary of Hot Wheels.• Initiated new web focus for Hotwheels.com and Hotwheelscollector.com designed to increase frequency of visits with both kids and collectors.• Directly manage a staff of 26 and leader for entire 75+ person development team.
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Vice President - Entertainment MarketingMattel, Inc. Jul 2003 - Dec 2005El Segundo, California, Us• Managed strategy, advertising, promotions and product development for worldwide Entertainment portfolio (Harry Potter, Ice Age 2, Batman, Superman, Justice League, Yu-Gi-Oh, Megaman, Zatch Bell, Naruto, One Piece and Max Steel) totaling over $300MM in revenue.• Key contact for Global Licensor Relationships - Warner Bros, Disney, Pixar, Fox Entertainment, 4Kids Entertainment, Cartoon Network and Viz Media.• Involved with Executive Team that re-wrote and re-defined the Mattel Corporate Values.• Developed 20+ commercials yearly, all which tested effective at converting consumer purchase.
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DirectorMattel, Inc. Nov 2000 - Jul 2003El Segundo, California, Us• Managed worldwide Action Figure business totaling over $250MM in revenue.• Grew worldwide business from $100MM to $250MM in under three years.• Responsible for the acquisition of Warner Brothers DC Brands (Batman, Justice League and Superman) and Japanese Content Acquisition (Yu-Gi-Oh, Naruto and Megaman).• Developed roll-out plan for Yu-Gi-Oh and Masters of the Universe for international subsidiaries including advertising, promotions, entertainment placement and product launch timing.• Managed all advertising, media placement, Internet development and promotions for brands.• Managed a staff of 7.
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Director/Sr. Product ManagerMattel, Inc. Nov 1999 - Nov 2000El Segundo, California, Us• Managed the Hot Wheels Basic Car, Track, Playset and Direct Import businesses (a $500MM retail business WW) resulting in 20% sales increase and exceeding profit plan by 45%.• Led product development team in Monster Truck initiative and extended the brand into licensed Monster Trucks with the Spiderman and X-Men trucks.• Managed the relationship, product development and promotional overlays to the yearly McDonalds' Hot Wheels premium.
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Sr. Product ManagerMattel, Inc. Sep 1998 - Nov 1999El Segundo, California, Us• Developed and initiated strategic plan for our NASCAR business ($30MM) that repositioned the segment and increased market share 10% in a declining category.• Managed sponsorship of #44 NASCAR car and licenser relationships with NASCAR, ISC and over 20 race teams.• Responsible for all marketing programs and promotions with a $12MM A&M budget.• Developed first Disney/NASCAR promotion to commemorate the Toy Story II film launch. Promotion featured characters on three NASCAR cars and Internet broadcast from pit road.• Launched interactive at-track experience designed to build brand recognition with NASCAR fans.
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Product Manager/Assistant Product ManagerMattel, Inc. Jun 1995 - Sep 1998El Segundo, California, Us• Managed action figure brands including Bugs Life, NBA and Mighty Ducks resulting in the highest revenue ($75MM) for Mattel in this category in 15 years.• Developed the first Mattel retail promotion with Nestle and several McDonald's kids programs.• Assisted in the creation of new product pitches for Star Wars, Hercules, NBA, Mighty Ducks, Michael Jordan and Major League Baseball.• Managed relationships with licensers (NBA, Disney, Pixar, Bohbot Ent.) to obtain product, packaging and commercial approvals.
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Brand AssistantDep Corporation Jun 1994 - Jun 1995• Managed the advertising, promotions and package development of a $40MM hair care brand.• Evaluated and executed $1.2MM in account specific promotions.
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Audit Manager/Senior ConsultantKpmg Peat Marwick Jan 1989 - May 1992New York, Ny, Us• Performed financial statement analysis and forecasting, business valuations, and economic and economic analysis for state and federal court cases.• Supervised a staff of 60 with the preparation and compilation of data for the Christopher Commission studying the Rodney King incident.• Involved in the preparation of audits and financial statements.
Geoff Walker Skills
Brand Management
Strategy
Product Development
Consumer Products
Cross Functional Team Leadership
Product Marketing
Advertising
Toys
Brand Development
Marketing Strategy
Leadership
Management
Business Development
Product Management
Customer Insight
Retail
Forecasting
Marketing
Mergers And Acquisitions
Sales
Strategic Planning
Competitive Analysis
Digital Marketing
Analytics
Budgets
Public Relations
P&l Management
Program Management
Packaging
Seo
Product Launch
Marketing Management
Segmentation
Geoff Walker Education Details
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Vanderbilt University - Owen Graduate School Of ManagementMarketing -
University Of Southern CaliforniaAccounting
Frequently Asked Questions about Geoff Walker
What company does Geoff Walker work for?
Geoff Walker works for Super 7
What is Geoff Walker's role at the current company?
Geoff Walker's current role is Chief Executive Officer.
What is Geoff Walker's email address?
Geoff Walker's email address is ge****@****tel.com
What is Geoff Walker's direct phone number?
Geoff Walker's direct phone number is +131025*****
What schools did Geoff Walker attend?
Geoff Walker attended Vanderbilt University - Owen Graduate School Of Management, University Of Southern California.
What skills is Geoff Walker known for?
Geoff Walker has skills like Brand Management, Strategy, Product Development, Consumer Products, Cross Functional Team Leadership, Product Marketing, Advertising, Toys, Brand Development, Marketing Strategy, Leadership, Management.
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