Marketing lead for 10+ category teams spanning across both sales floor and hard part categories Create robust, integrated marketing strategy to drive significant growth in both eCommerce and (5,500+) retail location sales Establish, grow, and nurture relationships with internal stakeholders, agencies, and vendors to ensure innovation and profitable growth in each category YOYPlan and execute all category related marketing campaigns with the help of the brand, media, loyalty, creative, and eCommerce teams Drive ‘test and learn’ mentality within all merchandising categories to continuously improve key metrics and discover new ways to offer an exemplary experience to our customers - AutoZoners always put customers first!

Head of marketing for $28M national franchise brandActively managed and controlled the National Ad Fund marketing budget of $1M+Engaged and supported the national franchise network of 130+ business owners in order to drive revenue growth in their individual businesses Conducted quarterly surveys and educational webinars to the franchise network in order to align them with the national marketing strategyDeveloped, executed, and managed all national marketing strategies and initiatives for the brand Lead market research to define targets and goals for the brand Designed, implemented, and tracked multi-channel B2B2C marketing campaigns that drove leads and increased brand awareness in the real estate industry Provided direction to the creative channel partners to produce meaningful collateral and campaignsCollaborated with the following areas of the business for strategic alignment: franchise sales, national accounts, operations, and training development Established and maintained vendor and agency relationships, lead SOW and contract negotiations/renewals Planned, managed, and traveled for 8+ tradeshows/sponsorships annually Lead presentations to executive leadership and franchise owners at National Franchise Council meetings, conventions, workshops, and other events

Conceptualized the annual marketing strategy to ensure that a structured plan was in place to execute goals during the fiscal year Monitored and communicated with 300+ centers of influence through business to business marketing Developed content for the franchise website Updated and maintained social media platforms (Facebook, Twitter, Instagram, LinkedIn, Google+, Yelp and WordPress) to heighten the company’s SEOLaunched an SEM campaign to drive leads to the franchise website Collaborated with graphic designers to create and promote branded piecesParticipated in professional networking organizations to enhance the company’s presence in the community

Communicated with centers of influence in order to build rapport and to resolve concerns when they arose Participated in professional organizations such as the Greater Fayetteville Chamber of Commerce and Fayetteville Young Professionals Created and controlled social media platformsImproved and controlled the accounts receivables process