Director Of Content
Durham, North Carolina, Us
As Director of Content, I am responsible for the brand story, creating a cohesive voice through all channels. My responsibilities include:Develop a content marketing strategy consistent with business and brand objectives.Work cross-functionally to establish Adwerx and its executives as thought leaders.Source and manage third-party relationships to influence the external discussion about our space and Adwerx.In conjunction with Customer Success, Sales, Product, Data Science and Brand Marketing, develop testimonials, reviews, whitepapers, and advocacy content to bolster Adwerx's perceived market position, leveraging internal and external resources, including freelancers, partners, and industry experts.Work closely with and direct the SEO channel to best highlight and distribute content.Explicitly manage the content side of key social and video media channels, partnering with the team on photography, video, and other assets.Stay on top of new editorial, social and publishing platforms, ensuring the Adwerx story breaks through the clutter and reaches its intended audience in differentiated ways.Coordinate with partners, thought leaders, and other 3rd parties to produce high-quality joint content programs.Provide accurate and timely project reporting on all content marketing activities.