Lauren Walker Email and Phone Number
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For over 25 years, I’ve crafted stories and built brands for a wide variety of companies. I’ve worked for the large and recognizable — IBM and Reader’s Digest, to name two — to the scrappy and up-and-coming. But one thing has remained consistent: I am a direct marketer through and through.My true strength is being a strategic creative thinker and leader. I thrive on thinking about the big picture and feel at home in every channel, be it web, print, direct mail, display, B2C or B2B.
Coworks
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Chief Marketing OfficerCoworks Apr 2021 - PresentRaleigh, North Carolina, Us-Develop and execute a robust marketing and brand strategy that drives growth and enhances brand visibility.-Harness data-driven insights to optimize marketing performance and ROI across all channels.-Engage with key clients, industry leaders, and media to enhance Coworks’ brand reputation and customer acquisition.-Elevate the leadership of Coworks with speaking and event participation.-Discover and cultivate valuable relationships to enhance the company's reputation and reach.-Liaise with the product team to shape product roadmap based on market trends and customer feedback.
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Senior Director Of StrategyInman News Mar 2018 - Jul 2023Tallahassee, Florida, UsMy job is to ask questions. What's the 'why?' I'm responsible for developing the messaging and strategy used to position Inman to our potential sponsors. I'm working cheek by jowl with the sales team to develop meaningful campaigns for clients with specific needs. I get to spearhead relations with Inman's largest customers to make sure that their message is carried out via the Inman channels post campaign. -
Director Of Content MarketingRelola May 2017 - Apr 2018Mountain View, California, Us"You own all the words."That's a total oversimplification, but it's what Relola CEO Heather Sittig said, and therefore it must be true.Every time Relola touches a customer, tells a story, posts a moment, elevates an expert, engages the industry... I'm there. Shaping the message. Curating the brand. Mapping the way forward and bringing value to every interaction along the way.This has been over 20 years of marketing in the making, people. It's big. My job touches the following:BrandingEventsContent strategyDemand genPaid socialOrganic socialEditorial oversightBlog managementCommunity managementInfluencer marketingWebinar strategy and execution -
Director Of ContentAdwerx Sep 2015 - May 2017Durham, North Carolina, UsAs Director of Content, I am responsible for the brand story, creating a cohesive voice through all channels. My responsibilities include:Develop a content marketing strategy consistent with business and brand objectives.Work cross-functionally to establish Adwerx and its executives as thought leaders.Source and manage third-party relationships to influence the external discussion about our space and Adwerx.In conjunction with Customer Success, Sales, Product, Data Science and Brand Marketing, develop testimonials, reviews, whitepapers, and advocacy content to bolster Adwerx's perceived market position, leveraging internal and external resources, including freelancers, partners, and industry experts.Work closely with and direct the SEO channel to best highlight and distribute content.Explicitly manage the content side of key social and video media channels, partnering with the team on photography, video, and other assets.Stay on top of new editorial, social and publishing platforms, ensuring the Adwerx story breaks through the clutter and reaches its intended audience in differentiated ways.Coordinate with partners, thought leaders, and other 3rd parties to produce high-quality joint content programs.Provide accurate and timely project reporting on all content marketing activities. -
Editor At Ibm.ComIbm Nov 2002 - Sep 2015Armonk, New York, Ny, UsI consult for IBM, developing the editorial strategy and crafting homepage and extended content for various campaigns, including Smarter Planet and Ideas from IBM. -
Creative DirectorWalker Interactive, Inc. Jan 2000 - Sep 2015I am co-founder and Creative Director of Walker Interactive, Inc, a small marketing and design shop I own with my husband. We develop identity, messaging, web sites, interactive presentations and tradeshow collateral for a variety of businesses, large and small.
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Marketing CopywriterWebloyalty.Com Aug 2001 - Oct 2002Nyon, ChCreate engaging call to action copy for loyalty campaigns in the form of emails, web banners and after purchase content. -
CopywriterSynapse Group, Inc. Oct 1999 - Mar 2001Stamford, Ct, Us -
CopywriterReaders Digest Association Jun 1997 - Nov 1999New York, New York, Us -
CopywriterReader'S Digest 1997 - 1999
Lauren Walker Skills
Lauren Walker Education Details
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Sarah Lawrence CollegeReligion And Theater -
Chicago Academy For The ArtsTheater
Frequently Asked Questions about Lauren Walker
What company does Lauren Walker work for?
Lauren Walker works for Coworks
What is Lauren Walker's role at the current company?
Lauren Walker's current role is CMO. Full stack content marketer. Dedicated storyteller. Committed to delighting customers. Ask me about my d20..
What is Lauren Walker's email address?
Lauren Walker's email address is la****@****ive.com
What is Lauren Walker's direct phone number?
Lauren Walker's direct phone number is +151087*****
What schools did Lauren Walker attend?
Lauren Walker attended Sarah Lawrence College, Chicago Academy For The Arts.
What are some of Lauren Walker's interests?
Lauren Walker has interest in Messaging, Web Design, Gadgets, Consulting, Civil Rights And Social Action, Education, Creative Development, Arts And Culture, Science And Technology, Theater.
What skills is Lauren Walker known for?
Lauren Walker has skills like Copywriting, Email Marketing, Creative Direction, Social Media Marketing, Web Design, Content Strategy, Marketing, Web Content, Writing, Web Content Management, Direct Marketing, Editing.
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