Jessie Walker Email & Phone Number

Camden, New Jersey, United States

Philadelphia, Pennsylvania, United States

Greater Philadelphia Area

Philadelphia, Pennsylvania, United States

Ithaca, New York Area

Assisted in the Ithaca College Office of College Relations and Communications as a marketing and strategy student assistant for Melissa Gattine, the Director of Advancement Communications and Strategies.

Ithaca, New York Area

- Managed all social media accounts for the organization including Facebook, Instagram, and Twitter- Designed promotional graphics on Canva to be used across all social media platforms- Created Facebook events and scheduled posts using HootSuite- Strategized with the social media and blog team to create social media campaigns- Coordinated and managed the blog team members, helping them create blog topic ideas and proofreading their posts

Greater Philadelphia Area

- Updated Master Press List to include all press that has written about the Kimmel Center in some way- Drafted press releases about Kimmel Center performances and events- Brainstormed ideas for blog posts to highlight institutional efforts, programs, and events, and wrote up those that were approved- Brainstormed social media campaign ideas to draw attention to Instagram account- Designed infographics using Canva to promote Kimmel Center performances and events such as Broadway Philadelphia musicals or Kimmel Center event spaces- Interacted with press by working press night for the Philadelphia Broadway musical, Wicked- Researched opportunities and ideas to promote Kimmel Center shows and Broadway Philadelphia musicals such as Disenchanted, Kinky Boots, and Wicked

Greater Philadelphia Area

Event Planning: - Contacted vendors to confirm attendance for weekly Stroll the Street event - Collaborated with team to plan weekly Stroll the Street theme nights - Prepared materials for each event - Checked in vendors and food trucks the day of and directed them to correct location for multiple events, including the arts festival which consisted of 300 artists - Worked each event to promote the Manayunk Development CorporationSocial Media & Marketing: - Scheduled Facebook and Twitter posts for event promotion, merchant promotions, blog posts - Controlled Snapchat account to promote events and show behind the scenes of company happeningsJournalism: - Interviewed business owners and people on the street for multiple blog series - Used Instagram story and Snapchat for live event coverage

- Working with the author of Word Strings, a book of quotes/poems, to form a social media strategy- Managing five platforms, Facebook, Twitter, Instagram, Pinterest, and YouTube, through HootSuite and a Google Sheets social media content calendar spreadsheet- Creating graphical and video content for all platforms using Canva- Researching social media techniques that resonate and appeal to the target audience

Ithaca, New York Area

- Conducted research on the higher education market and the demographics and psychographics of the target audience- Evaluated higher education websites for possible areas of improvement- Created marketing and social media strategies based on our research- Wrote and drafted content for social media and blog posts, as well as video scripts

Landisville, Nj

- Responsible for driving sales and enhancing the buying experience by carrying out wine tastings for customers and interacting with them- Answered questions and solved any customer problems - Assisted at festivals with tastings and sales for more than 200 people

- Conducted research on the target audience of 18-22 year olds in higher education and compiled a research report to present to the organization- Created and developed an online engagement initiative targeted towards 18-22 year olds- Pitched the engagement initiative to the CEO and the Director of News & Public Affairs Content Development, Radio Operations & Programming- Assisted in the development of passport marketing and targeting it towards current consumers as well as prospective consumers of several demographics

- Developed TVC University, an online set of business classes for veterinarians, by creating and gathering content for presentation videos- Created hierarchical structure for TVC University and designed icons for each category of classes- Completed one full presentation class that focused on utilizing social media in a veterinary practice- Modified logos and icons in Photoshop- Inserted logos into webinars that are available for clients- Managed and balanced my responsibilities with my academic course load

Pittsgrove, Nj

- Worked only during the summertime when the farm market was open as a cashier and salesperson- Answered questions and improved interpersonal communication skills through interactions with customers- Restocked, sorted, organized produce- Cleaned market and answered phone

Elmer, Nj

- Assisted in delivery and setup of the venue for weddings under strict time pressure- Independently delivered flowers to customers- Cleaned and organized the flower shop- Restocked rental items- Launched a blog series called "The Bride Diaries" for the company

Bachelor’S Degree, Integrated Marketing Communications, Sophomore

Activities and Societies: Public Relations Student Society of America (PRSSA), American Advertising Federation (AAF), Exploratory Peer.

Education record

Studied abroad in London, United Kingdom during the spring semester of 2017.

Education record