John Walker Email & Phone Number

United States

Sales Ranch is a revenue optimization firm that specializes in assisting companies accelerate their revenue goals quickly, efficiently and affordably with sustainable results. We offer a variety of services including but not limited to fractional CRO and CMO services, key client identification, revenue strategy and development, go-to-market strategy and.

Atlanta, GA Birmingham, AL

Birmingham, Alabama, United States

• Showcased outstanding executive leadership and cross-functional collaboration skills in role at radio broadcasting company, partnering closely with decision-makers to define growth strategies, forecasts, budgets.
• Leveraged successful practices from previous role as market president to establish 3 new departments (sales operations, marketing lead generation, and inventory pricing management) that assisted sales team, resulting.
• Replaced small, outdated CRM with robust HubSpot platform in 2.5 months (compared to average of 6–9 months); collaborated with developers to create API for connecting billing and invoicing system within CRM and.

Birmingham, Alabama Area

• Directed daily operations for 7 radio stations, including sales management, media buying, digital marketing, forecasting, and performance enhancements. Ideated sales processes to maximize sales cycle, drive new.
• Initiated process restructuring and creating sales operations department, earning promotion to CRO to implement companywide.
• Transformed complicated, disorganized culture with diverse group of radio stations and teams into collaborative environment with common mission, mutual respect, and compassion.

• Supervised, mentored, and coached sales teams for each market, focusing on professional development, training, and skill strengthening. Led daily operations for 16 radio stations, including personnel management.
• Consistently achieved first-, second-, third-, and fourth-place in the Nielsen rating out of 45+ stations for 5 consecutive years by facilitating a culture of seizing opportunities, continuous evolution, and results.
• Achieved consistent, significant growth across each radio station through effective leadership and operations oversight, pricing assessment and revision, competitive positioning, and maximization of value-added services.

• Served as transformative change agent, taking underperforming markets and making them vital and profitable. Analyzed pricing, inventory management practices, and overall operations to identify areas for improvement.
• Leveraged outstanding ability to transform operations, influence decision-makers, and resolve issues, improving company’s reputation and navigating pushback to drive change management initiatives.