Sales Ranch is a revenue optimization firm that specializes in assisting companies accelerate their revenue goals quickly, efficiently and affordably with sustainable results. We offer a variety of services including but not limited to fractional CRO and CMO services, key client identification, revenue strategy and development, go-to-market strategy and planning, marketing and creative services, CRM implementation, and pipeline management. From start-ups to established organizations, Sales Ranch delivers customizable, tailored solutions to help companies succeed every step of the way.

Showcased outstanding executive leadership and cross-functional collaboration skills in role at radio broadcasting company, partnering closely with decision-makers to define growth strategies, forecasts, budgets, performance improvements, and operations for 45 top-rated radio stations across 9 markets. Continuously monitored revenue streams to adjust strategies and goals as needed. ● Leveraged successful practices from previous role as market president to establish 3 new departments (sales operations, marketing lead generation, and inventory pricing management) that assisted sales team, resulting in faster sales cycles, higher customer acquisition rates, and increased renewal rates. ● Replaced small, outdated CRM with robust HubSpot platform in 2.5 months (compared to average of 6–9 months); collaborated with developers to create API for connecting billing and invoicing system within CRM and automated management reports.

Directed daily operations for 7 radio stations, including sales management, media buying, digital marketing, forecasting, and performance enhancements. Ideated sales processes to maximize sales cycle, drive new customer acquisition, and ensure effective account management. ● Initiated process restructuring and creating sales operations department, earning promotion to CRO to implement companywide. ● Transformed complicated, disorganized culture with diverse group of radio stations and teams into collaborative environment with common mission, mutual respect, and compassion.

Supervised, mentored, and coached sales teams for each market, focusing on professional development, training, and skill strengthening. Led daily operations for 16 radio stations, including personnel management, business development, revenue generation, and engineering. ● Consistently achieved first-, second-, third-, and fourth-place in the Nielsen rating out of 45+ stations for 5 consecutive years by facilitating a culture of seizing opportunities, continuous evolution, and results generation.● Achieved consistent, significant growth across each radio station through effective leadership and operations oversight, pricing assessment and revision, competitive positioning, and maximization of value-added services.

Served as transformative change agent, taking underperforming markets and making them vital and profitable. Analyzed pricing, inventory management practices, and overall operations to identify areas for improvement. ● Leveraged outstanding ability to transform operations, influence decision-makers, and resolve issues, improving company’s reputation and navigating pushback to drive change management initiatives.