A passionate, innovative, savvy and performance-driven marketing leader with experience in driving brand growth and establishing community marketing strategies across retail, FMCG, Fashion and Beauty. Currently leading the Media division at MG Empower, my expertise in marketing communications and creative direction has been pivotal in crafting dynamic campaigns that resonate with diverse audiences. My team's success stems from a strategic approach to paid social media advertising, driving significant engagement and bolstering brand narratives across the technology, luxury, and health sectors.My journey over the last decade has been defined by a mission to bridge creativity with performance, ensuring that every campaign is not only visually compelling but also delivers on key business metrics. The collaborative spirit I foster within the team and with clients underscores our shared dedication to innovating the digital marketing landscape and empowering influencers to tell their unique stories on a global stage.Strengths include:Advertising & Campaign Strategy | GTM Strategy | Digital and Social Marketing | Budget Management | Team Leadership & Mentorship | Stakeholder Management