• Responsible for sales leadership, internal communications, marketing strategy and revenue generation for 110MM company with 75 locations and ~675 employees.• One of three third generation family leaders operating the business, one of five members of executive leadership team determining company strategy and KPIs.• Own direct relationship with key customers, with a focus on high volume multi-unit regional or national accounts.• Enacted sales promotional strategies around key product lines and accounts to drive sales on company-wide and by-market basis. Including price-product promotions and pricing profiles to increase sales while preserving gross margin dollars.o 20.8% increase in daily sales since 2020. 22% increase in overall revenue from 2020 to today.• Coordinated with internal buyers and outside vendors to manage product offerings and pricing strategy.• Managed high functioning five-person sales leadership team, including Tools & Equipment, Retail, Paint & Body and Territory Sales Managers. Additionally, directly managed a team of seven Store Sales Reps. Total team roll up under my leadership is ~30 sales professionals. o Hired, performance-managed and set commission structure for full sales organization. • Working with District and Store Managers, reviewed P&Ls and set corresponding sales & customer strategy on quarterly and annual basis. • Local event activation across NC - including sponsorship of Big Rock Blue Marlin Tournament, Durham Bulls, Chapel Hill HS Racing Program and countless local car clubs and teams. • Responsible for all B2C marketing channels including Facebook, Instagram, Google Reviews & Google Location Ads

- Responsible for strategic direction and direct implementation of communications, events and marketing for 501(c)3 Feeding America Food Bank that serves seven counties in central North Carolina.- Built new FoodShuttle.org using SquareSpace, increasing traffic, clarity of mission, mobility and ultimately more donations. Website still in use today. - Led re-branding process - hired graphic designer for new logo package, internal audit and focus group study. Implemented new signage, graphics, social and marketing materials. - Working with the Director of Development, executed comms plan to support an annual donation revenue of ~4.5MM (up from ~3M in ’16), with the direct mail program grossing more than $400K annually. - Doubled our Giving Tuesday fundraising to roughly ~$25K in one day- through Facebook, placement ads, and email marketing campaigns. - Produced six video features shown on WRAL TV & three marketing videos with freelance videographer

Cameron Village Shopping Center was the first shopping center between D.C. and Atlanta and remains vibrant today as one of Raleigh's most popular shopping centers and attractions. As the marketing associate, I was responsible for all social media and digital marketing for Cameron Village Shopping Center. I also helped plan, promote and execute large scale fundraisers such as concert series, Sidewalk Sales and other center-wide functions. I worked with and coordinated promotions for over 90 stores and restaurants to promote their business as well as the overall shopping center.

Walker Auto Parts is a family run and operated business for over 50 years. I am of the third generation of Walkers to work in the business.My role revolves in the communications and sales function of the company. This entails a complete web redesign, content management on an internal employee website, creation of sales flyers and HR documents, company promotion through planning sponsorships and customer appreciation events. Work regularly in the 27 auto parts locations interacting with customers and working with over 200 employees.--Built successful Facebook page from scratch to reach out to both customers and employees--Implemented employee-only intranet site. Built content and introduced site to employees. Created online/auto-fill forms and attached them to website to streamline data collection process.--Put Constant Contact program into effect. Entered all contacts and emails. Sent out first customer-wide emails in the history of the company.

Deer Valley is annually listed as one of the top resorts in North America both for skiing and the importance placed on customer service.As a skier services representative, I have the role of being the first contact for Deer Valley customers. We are trained to treat every one with respect, handing problems and bookings with precision and care. We deal with high-end clients from a variety of backgrounds.

Wrote a summer series column entitled "Adventures of a Carolina Graduate" about my post-graduate travels and adventures around Europe during the summer. Each week, I was responsible for producing a unique blog about my experiences that would both relate to and entertain those in the Chapel Hill/Carrboro communities.Blog description from Chapelboro:A summer series column about travel. Sara Walker is a May 2012 graduate of the University of North Carolina in the school of journalism with a minor in southern studies. Upon graduation, she and two of her equally crazy friends concocted a plan involving Europe, backpacks and six weeks abroad to put the lessons they learned at Carolina to use. This is the first time in Europe for Sara but she has driven across the country in an RV (yep, that actually happened), lived all of last summer by herself in San Diego working for CBS College Sports Network and has driven through the deep South following the Blues highway--Route 61--just to say she's done it. Check here for weekly updates on what Sara is doing, where she is and what trouble she will find herself in next.

Primary contact for Men's Golf--Wrote recaps and collected quotes after tournaments--Updated all stats, records and player information for the media guide--Wrote the men's golf 2011-2012 season previewSID for UNC women's gymnastics (junior year)--Responsible for media relations at meets--Wrote portions of 2011 media guide including season preview--Wrote previews, recaps, press releases and player spotlightsAssist with game-day responsibilities for UNC men's and women's basketball, football, golf and field hockey.

Helped build, update and maintain top college sports web properties including tarheelblue.com, ohiostatebuckeyes.com, und.com, gophersports.com and uconnhuskies.com among others.Designed and coded a webpage for Johns Hopkins athletics.