I head our ecommerce and quiz experience at Awe Inspired. At Awe Inspired, we design jewelry as a vehicle for self-empowerment. Our beloved Goddess Coin Necklaces have been worn on major red carpets and Hulu and Netflix shows, on the front lines of protests and the front page of People, and onstage at Coachella. Celebrating diversity, intersectional feminism, and social justice is at the core of who we are and what we do. 20% of all proceeds benefit our incredible charity partners, each chosen for the direct impact they have on the lives of women overcoming adversity.Discover our collections: aweinspired.comFollow us on Instagram: aweinspired_

Own end to end site experience including front end technologies, site merchandising and ecom photography on the Shopify Plus platform. Own Site conversion and revenue per session metrics.

Defined ModCloth digital site and app experience vision and roadmap. Researched customer problems, envisioned solutions and worked with scrum team and stakeholders to bring these solutions to life.- Led cross-border vendor integration to give non-US customers a better experience and build the foundation for doubling international revenue in FY20. Successfully delivered project on time and saw a 12% increase in conversion post-launch. - Executed compliance onsite with new Australian tax law.- Wrote user stories, maintained backlog and prioritized features and enhancements for weekly sprints. Launched numerous SEO enhancements, bug fixes, security enhancements and new features to enable site merchandising to have more control over navigation and product discovery.- Continuously improved ModCloth testing and customer research processes in conjunction with the User Experience team to better ensure each test and user research project resulted in actionable learnings.

- Defined site experience strategy and optimization to align with user experience standards, business goals and brand guidelines. Led team that ran day to day site operations. - Determined experience for Black Friday site shutdown and ensured that no orders came through the site or app on Black Friday.- Spearheaded project to change pricing structure on site to align with brand and business goals. -Established A/B Testing program. Implemented and managed new testing vendors. Ensured stakeholders across teams could all test without conflicts.

- Led strategy and execution for the onsite experience and the customer journey against key performance indicators including conversion, revenue per session, average order value and time on site. - Subject Matter Expert for Replatforming and Tech Stack transition. Worked closely with project managers, business analysts and engineering on transition from a homegrown ecommerce platform to DemandWare. - Partnered with acquisition and retention channel leads to optimize the customer experience and identifying opportunities for landing page optimization. - Instituted targeting and personalization for key segments across the site based on location, referral source and purchase history.

- Analyzed site metrics and proposed and implemented site improvement strategies including merchandising changes, onsite search optimization and content optimization.- Led a team of key stakeholders to identify conversion opportunities and worked to increase conversion and the brand’s Net Promoter Scores (NPS) for both new and returning visitors.- Identified key segments and tailored the onsite experience for segments based on location, referrer, weather and visitor type.- Worked closely with SEO to improve search rankings while maintaining user experience.

- Oversaw merchandising content strategy and led the team that generated all content for Calendars.com products pages.- Analyzed site metrics and proposed and implemented site optimization strategies including merchandising changes, onsite search optimization and content optimization.- Orchestrated product page redesign to ensure that all business requirements were met and best practices were utilized.- Pitched and managed the implementation of new onsite search tool that enabled more customized search results and relevant landing pages.- Created efficient processes that allowed our team to add new product concepts and thousands of additional SKUs.- Increased conversion rates through merchandising segmentation with geo-targeting and referral source.- Directed product image strategy and photography. Worked with the team to increase images onsite by 20% and elevate the quality of image content.

Assisted clients generate leads and sales through Internet marketing strategies. Created content for blogs, marketing materials, emails and articles. Evaluated current techniques and suggested improvements. Managed SEO and wrote and improved meta tags and articles for SEO purposes. Analyzed client social media presence and implemented social media marketing strategies.

Generated sales and leads through various marketing methods. Spearheaded email marketing initiative and created targeted customer databases. Managed web maintenance and development teams and saw website improvement projects through to completion.

Generated reports and analyzed client websites for SEO. Created content, meta tags and descriptions for SEO. Created sales materials for account managers. Used Google Analytics to analyze web traffic patterns and make needed changes to campaigns.