Mentored aspiring and established social media marketing professionals, sharing industry insights, my professional experiences, and career development strategies. Guided mentees in refining their skillsets, how to build effective campaigns, and navigating the ever-evolving landscape of social media marketing

Develop and execute social media and influencer marketing strategies for a variety of B2B and B2C clients.Manage day-to-day client interactions in a proactive, competent, and responsive manner.Lead the social media department and serve as the key point of contact for the team and clients.Build strong client relationships and provide recommendations to clients. Assist in the creation and management of social media-related deliverables across multiple departments.Collaborate with agency and department leads on new business pitches, from strategic outlines to gathering data and doing research.

Responsible for executing and coordinating strategic Social Media Marketing programs and projects on various B2B and B2C clients.Handle day-to-day client contact in a proactive, knowledgeable and responsive way as the lead on daily account work rooted in solid strategic guidance and sound social best practices. Lead the social media department and serves as the team’s and client’s primary point of contact, forming strong client relationships, presenting recommendations to clients, and helping to manage social media-related deliverables.Assist agency and department leads on new business pitches – from strategic outlines to pulling data and research components needed for new business pitches.

I help small businesses and entrepreneurs execute their marketing efforts around Social Media and Influencer Marketing, leveraging my skills as a subject matter expert and public speaker.My success with Oscar Mayer and Fireball Whisky afforded me the opportunities to speak at several business and networking events, including Chicago Social Media Week (November 2017) and the SocialRock Conference in Rockford, Illinois (May 2019) as a Subject Matter Expect (SME). https://www.walkerzach.com/

Hue is a platform built to advance change, by amplifying voices of color working in marketing, increasing our visibility, and paving a path for us all to rise.

Helping Learning Brew build out the Eduverse, pioneer the future of learning, and accelerate the careers of top-performing professionals from diverse backgrounds. An opportunity to share thoughts on the future of the Eduverse and how to improve the holistic experience for all prospective, current, and graduated students.

Administrate the creation and publishing of relevant, high-quality content (for all social media channels and ads).Create a regular publishing schedule and promote content through social advertising, developing social personas, customer journeys, and segmentation.Integrate all channels of marketing (social media, SEO, content marketing, email, print, and digital marketing)

Responsible for the overarching social media and content strategy for one of the largest vertically integrated multi-state operators, managing 9 brands with 50+ dispensaries and an overall presence in 10 states. Led the development and execution of local and national social media strategies across all social media channels for our retail locations, working with internal and external creative teams to bring content and strategy to life in alignment with business goals. Oversaw our national retail brand's influencer and community management strategy, driving the strategy and day-to-day engagement approach with patients and consumers, relaying critical insights and complaints to customer service and operations.Developed and analyzed social media performance metrics to drive future marketing decisions, generating monthly performance reports for social media and influencer campaigns.

Momentum Seekers' goal is to create an accessible space where rookie activists like us can go to transform their initial momentum into a way of life. We've streamlined resources for learning and action so that we can all get to what’s most important — creating a more diverse, equitable, and inclusive world. It is our responsibility to leave the world better than we found it.

Developed strategic digital media plans for core clients across multiple industry verticals, providing B2C and B2B marketing approaches.Coordinated omnichannel marketing campaign featuring Top Chef Alex Guarnaschelli, launching influencer, paid social content, and national sweepstakes.

Accountable for content marketing initiatives across 4 distinct brands, to help drive new patient registrations, engagement, leads, and web traffic that deliver sales and customer retention across our multi-channel digital marketing campaignsResponsible for the creation and optimization of brand marketing efforts including blog posts, social posts, experiential events, and influencer marketing across multiple markets Coordinated with the VP of Digital Marketing, and Grassroots leadership team to ensure strategic work aligns with brand strategyEvaluated reports, metrics, and identified opportunities to grow consumer awareness, market share, and other initiatives, leveraging a propriety reporting dashboard.

Accountable for content marketing initiatives across 11 states to drive new patient registrations, engagement, leads, and web traffic that deliver sales and customer retention across our dispensaries' multi-channel digital marketing campaignsResponsible for the creation and optimization of brand marketing efforts including blog posts, social posts, experiential events, and influencer marketing Coordinated with the VP of Digital Marketing, and Curaleaf leadership team to ensure strategic work aligns with brand strategyEvaluate reports, metrics and identify opportunities to grow consumer awareness, market share, and other initiatives

Lead content marketing initiatives to drive engagement, leads, and traffic that deliver sales and customer retention across multi-channel digital marketing campaigns across multiple brands.Account lead for the creation and optimization of brand marketing efforts including email, websites, blog posts, social posts, social ads, experiential events, influencer marketing, and retargeting efforts Collaborate with the Director of Social Strategy and leadership team to ensure strategic work aligns with brand and agency strategyEvaluate reports, metrics and identify opportunities to grow consumer awareness, market share, and other initiatives

Coordinated influencer partnerships for Maven’s car sharing and Gig markets for 2018 holistic plan. Gained buy-in on social and strategic support for influencer and experiential marketing efforts in both US and CAN markets.

Create dynamic digital content strategies to share content and guide social voice for a variety of industry-leading brands. Implement and share social media best practices, new platforms and technologies, and competitive insights to advance both mcgarrybowen and its clients' online presence.As Community Manager for Oscar Mayer, the brand’s Instagram profile has grown by 130% in 9 months due to our team's strategic approach to community building and reinforcing positive user experiences.Led Oscar Mayer’s Twitter contest for their "For The Love Of Hot Dogs" campaign. During the 4-month campaign, the campaign hashtag was used over 9,000 times on Twitter, outperforming two other CPG brands running branded hashtags during that time period. Leading to a speaking engagement at Chicago Social Media Week covering the success of the campaign. Launched Kool-Aid’s "Krash Here" campaign on Twitter, generating over 7 million impressions in 2 weeks through community engagement as the social lead.

Day-to-day operation of Rippleshot web analytics and site developments to include user experience, technology requirements and reporting. Maintain global KPIs and benchmarks for Rippleshot and inform team on performance.Continuously improve customer satisfaction, the visitor experience, and sales performance by researching, designing visual deliverables, surveying, web analytics data, and market trends.Manage and coordinate a mix of digital marketing activities including email marketing, content creation, social media, white papers, PR, SEO, SEM, display advertising.Recognized locally and nationally as ChicagoInno’s list of 16 high-growth startups, Chicago Inno's Top 50 Chicago startups to watch in 2016, and KPMG's 2016 global Fintech 100 list.

Worked directly with GILD's founder and Executive Director to coordinate and manage GILD's social media platforms.

Worked with the House of Chi co-founders to help grow their fan acquisition through a series of campaigns, assisting in the the growth of the company’s Facebook community to 5,300 hyper-targeted fans with an affinity towards dance music and local talent.Distributed a full merchandise line, raising the brand awareness of House of Chi and driving online sales.Helped assist a four-stop college tour across the Midwest.

Led COED Magazine's social media platforms including Facebook, Twitter and Google+.Helped promote and launch COED Magazine's Campus Ambassador Program across the United States.

Worked directly with the Global VP of Marketing helping transform Korn/Ferry's executive search brand by conducting research and competitor analysis.