Brett Wallace Email & Phone Number

Tucson, Az, Us

Tampa, Florida, Us

As the head of marketing for the North America region I lead all marketing strategy, planning and execution for the 60+ events within the regions portfolio.

Tampa, Florida, Us

Tampa, Florida, Us

-Tasked with ensuring over 200 events across 50 countries are on track to meet their budgeted numbers and local teams are utilizing proven tactics, processes and strategies to market events.-Developed and implemented processes around event marketing, market research and planning for global marketing team.-Implemented new on sale process and pricing strategy that has led to dramatic improvements in event registration performance.-Collaborate with regional marketing leads and ensure best practices are shared and implemented within global event marketing teams.-Created the first ever event marketing playbook with event marketing processes, marketing tactics overview/best practices and case studies.

Tampa, Florida, Us

-Developed and implemented a global CRM program and initiatives that successfully built engaging, meaningful and profitable customer touchpoints across all brands and channels.-Outlined and executed the CRM roadmap for IRONMAN and how the brand was going to leverage the customer database to move athletes around the CRM ecosystem. -Responsible for the strategic plan and processes for all social media channels globally. Social media followers grew by 65% and engagement rate improved by 50%.-Overhauled CRM technology and tools that enabled the IRONMAN team to implement processes around marketing automation, lead generation and lead scoring.-Collaborated with internal stakeholders to design tactics and strategies around customer segmentation, athlete lifecycles and multi-channel targeting.-Implemented customer contact and content strategy across all IRONMAN CRM and social media channels and champion the concept of the right message, to the right person, at right time.-Developed internal social media advertising team that managed all IRONMAN paid social media efforts which have delivered an ROI of 5000%.

Broomfield, Co, Us

Led CRM strategic direction and analytical support for 15 different mountain, retail, digital and real estate brands. Areas of focus included direct marketing and CRM program development, customer segmentation modeling, campaign management, marketing analytics and optimization. Designed and managed direct marketing campaigns that improved customer segmentation, CRM strategy and customer engagement metrics. Managed fulfillment of all marketing campaign and customer database analytics projects. Built and planned a variety of customer segmentation models that helped drive the adoption of CRM strategy and integration. Managed the integration of marketing analytics and KPI measurements to drive campaign optimization.

Avondale, Arizona, Us

Built and managed the email marketing and campaign management program for Phoenix International Raceway. Led team of customer relationship specialists focused on direct marketing, customer engagement and season ticket holder retention. Designed and managed multi-channel marketing initiatives to target key consumer markets. Mentored, trained and developed a team of customer relationship specialists. Responsible for all direct marketing reporting, analysis and strategic insights.

Mclean, Va, Us

Managed all business and staff aspects of the catering and events at the DoubleTree hotel. Developed and led multi-channel marketing campaigns which targeted key hotel business segments. Led the development and integration of the first KPI measurement and dashboard reporting program. Managed a staff of 10-20 individuals responsible for the execution of a variety of conference and hotel events.

M.S. Sports Management, Business Administration

B.S. Marketing, Pr, Advertising