Born and raised in Southern California and a graphic designer through trade, my passion resides in marketing, branding and design... ultimately connecting the brand to the consumer. Through the journey of my career I have gained experience in fusing the cultures of the action sports, music, lifestyle, wireless technology and camera industries together, maintaining authenticity throughout campaigns and executions. My current role at RED DIGITAL CINEMA is Directing and Managing the team responsible for all Creative Services including product/lifestyle photography, graphic design and video production, supporting all functions of the business. Maintaining and evolving the look, feel and tone of the brand throughout all touch points including advertising, dealer channels, web, social, global events and partnerships.