As Director of Communications for The Lake Forest Group, a strategic security consulting firm, I leverage my experiences with Write Now Communications, the St. Jude League, and Delta Communications to ensure concise, professional, value-added deliverables to The Lake Forest Group clients. I assist G. Michael Verden, founder and CEO, a former United States Secret Service agent who protected the President and First Lady, manage his business, as we conduct assessments, write emergency… Show more As Director of Communications for The Lake Forest Group, a strategic security consulting firm, I leverage my experiences with Write Now Communications, the St. Jude League, and Delta Communications to ensure concise, professional, value-added deliverables to The Lake Forest Group clients. I assist G. Michael Verden, founder and CEO, a former United States Secret Service agent who protected the President and First Lady, manage his business, as we conduct assessments, write emergency management plans, and design training programs for hospitals, Fortune 500 corporations, and universities. By translating technical security concepts and language regarding workplace violence, domestic violence, and emergency management, among many topics, into understandable and actionable next steps, I help our clients improve the security environment at their locations and ensure safety for their people. By focusing on business development, lead generation, and strategy, I ensure brand continuity for The Lake Forest Group through production of proposals, reports, assessments, blogs, and website copy. Show less

You have a story to tell and I’m committed to making sure you tell it to the right people and in the right way, so that you can differentiate yourself from your competition. Communication is so important and how you present yourself in your deliverables, on your website, and in your marketing materials might be the difference between landing that new client or continuing to wait for the phone to ring. I’m excited to hear your story—call me at 219.796.5328 or email me at… Show more You have a story to tell and I’m committed to making sure you tell it to the right people and in the right way, so that you can differentiate yourself from your competition. Communication is so important and how you present yourself in your deliverables, on your website, and in your marketing materials might be the difference between landing that new client or continuing to wait for the phone to ring. I’m excited to hear your story—call me at 219.796.5328 or email me at wallacejane1@hotmail.com.What makes you different? I’ll help you to recognize your strengths and then leverage those strengths so that you will be the go-to expert in your field. I’ll write compelling copy that will demand your potential customers stop and take notice.I’ll help you write blogs, website copy, marketing and promotional material, white papers, case studies, reports, and presentations. I’ll make sure you use "your" and "you’re" correctly, I’ll scrub your words so no residue of bad grammar remains, and I’ll analyze, assess, and ensure your communication efforts are accomplishing your goals. And if you’re not sure what your goals are, we’ll figure that that out too!With 30 years of experience in publishing, fundraising, and marketing, I’ve written, edited, and proofread fundraising letters, reports, website content, and business plans. I’ve developed budgets, analyzed marketing strategies to find opportunities for growth, challenged the status quo, and helped small businesses, non-profits, and organizations reach their target market with an effective message that grows their business.I look forward to partnering with you to develop your first-class communications plan. Let’s get started! Show less

• Developed and executed $11 million direct mail budget through long-range planning, new initiatives, cost-cutting measures, writing and editing, productivity enhancements, database segmentation, and analysis of results, individually and through staff supervision.• Conceptualized, proposed, and implemented top five revenue-generating campaigns.• Managed, evaluated, and mentored team of Marketing Manager, Database Marketing Coordinator, Bi-lingual Marketing Coordinator, Print… Show more • Developed and executed $11 million direct mail budget through long-range planning, new initiatives, cost-cutting measures, writing and editing, productivity enhancements, database segmentation, and analysis of results, individually and through staff supervision.• Conceptualized, proposed, and implemented top five revenue-generating campaigns.• Managed, evaluated, and mentored team of Marketing Manager, Database Marketing Coordinator, Bi-lingual Marketing Coordinator, Print Production Coordinator, and Marketing Assistant• Served on team to support Planned Giving and Major Gifts departments to set and implement strategy, produce materials, target donors, and analyze initiatives.• Led interdepartmental task force to improve communication regarding new initiatives, coding and processing objectives and challenges, and IT reporting. Show less

• Developed and implemented $10 million direct mail budget for the St. Jude League, including creative development, list selection, database management, and analysis of results.• Wrote self-mailers, packages, inserts, and website copy. • Directed cross-departmental Marketing Task Force; convened MTF Executive Committee and team-building Tactical meetings to discuss, troubleshoot, and explain marketing efforts with cross-functional representatives. • Supervised… Show more • Developed and implemented $10 million direct mail budget for the St. Jude League, including creative development, list selection, database management, and analysis of results.• Wrote self-mailers, packages, inserts, and website copy. • Directed cross-departmental Marketing Task Force; convened MTF Executive Committee and team-building Tactical meetings to discuss, troubleshoot, and explain marketing efforts with cross-functional representatives. • Supervised Marketing Coordinator and Marketing Assistant. Show less

• Wrote and designed direct mail collateral for eight magazines and newsletters of Claretian Publications and provided creative support for three other Claretian ministries.• Managed Marketing Coordinator and Marketing Assistant.• Organized and staffed booths for industry trade shows.

• Collaborated with publishers and other stakeholders to write, edit, create, proofread, and produce sales promotional materials for fifteen trade magazines, including special issue brochures, house ads, industry newsletters, and media kits.• Proofread and edited all copy produced in the Sales Promotion Department.• Organized and staffed booths at various industry trade shows.• Initiated and maintained vendor contact from price quote through distribution of project.

• Assisted in production of leading monthly trade magazine with circulation of 108,000.• Wrote and proofread monthly departments.• Created subject reference/cross-reference system for all articles appearing in PD.