Paul Wallace Email & Phone Number

Melbourne, Vic, Au

Richmond, Vic, Au

• As the Digital Area Lead, I lead a cross-functional team of product managers, designers, engineers, and analysts to deliver innovative digital products and technology solutions that enhance customer loyalty and drive business growth• Enterprise Strategy Digital Stream Lead to align digital initiatives across tribes and with 7-Eleven International to create long term sustainable business growth

Richmond, Vic, Au

• Program lead for the Customer Digital Transformation (CDT) strategic initiative• Financial management of operational and capital investments• Board approval of CDT Strategy and $67m investment in digital foundations • Relaunched digital channels My 7-Eleven App and 7eleven.com.au• Velocity partnership and linking within my 7-Eleven App• Mobile Checkout proof of concept to rollout of Pay & Go in the My 7-Eleven app across all 7-Eleven stores

Richmond, Vic, Au

Leading and gaining engagement for a clear customer vision of the digital marketing strategy and customer experience for the 7-Eleven Australia business including the iconic youth brand Slurpee

Richmond, Vic, Au

Defining, adapting and executing the yearly 7-Eleven digital media and content plan for owned and paid media channelsLead a digital marketing team of four, empowering though a clear team vision and helping to shape individual objectivesSuccessfully reignited the 7-Eleven Day integrated digital campaign in 2014 driving retail transactions +20.2% vs LY and social engagement at 8% during the campaign period.Direct Marketing strategy for the Fuel App product across key digital media platforms driving efficient Acquisition (CPI) and app engagements, optimising media based on post install ROI metrics.

Richmond, Vic, Au

Oversee the ideation and development of mobile first product solutions for the 7-Eleven working with internal stakeholders and digital partners to deliver change and innovation.Defining of digital performance metrics to support and align with business objectivesLaunched the 7-Eleven Fuel App in 2016 changing the game for fuel marketing in Australia with over 1.3m downloads and saving customers over $6.5million on fuel purchases.

Boston, Ma, Us

Working within SapientNitro's business development account group delivering marketing services and business solutions to clients such as Samsung, GSK Lucozade, Bacardi, Callaway Golf, Eurotunnel, Truphone and Standard Chartered Bank.

Seoul, Kr

Management and strategy in the implementation of a digital media campaign supporting LG's partnership with London Fashion Week 2012. (Short term contract)

Richmond, Vic, Au

Strategic management of SLURPEE, 7-Eleven’s iconic youth proprietary brand. This included full commercial accountability, development of the brand strategy, marketing activities, category P&L, supplier and agency management. Slurpee achieved annual retail sales of $40m with “like” annual growth at +13% with an annual marketing spend of $4m. Launched a category changing social media campaign - BYO Cup Day, SLURPEE volume sales increased +275% for the campaign duration. with social engagement peaking at 80% on the campaign day. BYO Cup Day has now rolled out internationally for the brand.

Richmond, Vic, Au

Management and implementation of all marketing activity for the SLURPEE brand. Responsibilities extended across campaign management, digital marketing, internal stakeholder and agency management, budget administration, brand analysis and category reporting (sales, GP). Drove the creation of the SLURPEE digital strategy and social media engagement which lead to the relaunch of the brand website and the SLURPEE Australia Facebook page ranking #3 FMCG Beverage Brand in Australia only behind Coca-Cola and V-Energy. (Aust Facebook Performance Report 2012 - Online Circle Social Media)

Richmond, Vic, Au

Managed store category layouts, maximising financial return on space, creation and management of all corporate POS within 7-Eleven Australia's 600+ national stores.Implemented a national $1.5m brand redesign rollout of corporate POS. Setup online ordering and catalogue of all POS allowing a more streamlined, cost efficient means of POS delivery and management.

Bachelor Of Business, Marketing & Management

Maximising Your Leadership Potential, Organizational Leadership

Product Management

Executive Certificate In Advertising Communications, Strategic Planning & Digital Strategy