Paul Wallace Email and Phone Number
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Paul Wallace personal email
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Paul Wallace phone numbers
With 17+ years in retail marketing and digital technology across Australia and Europe, I’m passionate about leveraging data-driven insights and emerging tech to transform the retail customer experience, online and offline.My track record includes spearheading digital innovations like the My 7-Eleven app, Fuel Price Lock, Pay & Go, Slurpee BYO Cup campaign, and the My 7-Eleven Rewards program, driving robust customer engagement and business growth.Proficient in product strategy, digital transformation, leadership, agile methodologies, commercial negotiation, and digital and consumer marketing, I hold certifications in DevOps, Professional Scrum Master, and Platform Strategy. Eager to continuously learn and embrace new opportunities in the in the dynamic digital landscape.
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Digital Area Lead7-Eleven Australia Mar 2021 - PresentRichmond, Vic, Au• As the Digital Area Lead, I lead a cross-functional team of product managers, designers, engineers, and analysts to deliver innovative digital products and technology solutions that enhance customer loyalty and drive business growth• Enterprise Strategy Digital Stream Lead to align digital initiatives across tribes and with 7-Eleven International to create long term sustainable business growth
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Head Of Digital Innovation7-Eleven Australia Feb 2019 - Mar 2021Richmond, Vic, Au• Program lead for the Customer Digital Transformation (CDT) strategic initiative• Financial management of operational and capital investments• Board approval of CDT Strategy and $67m investment in digital foundations • Relaunched digital channels My 7-Eleven App and 7eleven.com.au• Velocity partnership and linking within my 7-Eleven App• Mobile Checkout proof of concept to rollout of Pay & Go in the My 7-Eleven app across all 7-Eleven stores
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Head Of Digital Marketing And Loyalty7-Eleven Australia Oct 2018 - Feb 2019Richmond, Vic, AuLeading and gaining engagement for a clear customer vision of the digital marketing strategy and customer experience for the 7-Eleven Australia business including the iconic youth brand Slurpee
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Digital Marketing Manager7-Eleven Australia Oct 2015 - Sep 2018Richmond, Vic, AuDefining, adapting and executing the yearly 7-Eleven digital media and content plan for owned and paid media channelsLead a digital marketing team of four, empowering though a clear team vision and helping to shape individual objectivesSuccessfully reignited the 7-Eleven Day integrated digital campaign in 2014 driving retail transactions +20.2% vs LY and social engagement at 8% during the campaign period.Direct Marketing strategy for the Fuel App product across key digital media platforms driving efficient Acquisition (CPI) and app engagements, optimising media based on post install ROI metrics.
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Digital Marketing Manager - Mobile Products7-Eleven Australia Jun 2014 - Oct 2015Richmond, Vic, AuOversee the ideation and development of mobile first product solutions for the 7-Eleven working with internal stakeholders and digital partners to deliver change and innovation.Defining of digital performance metrics to support and align with business objectivesLaunched the 7-Eleven Fuel App in 2016 changing the game for fuel marketing in Australia with over 1.3m downloads and saving customers over $6.5million on fuel purchases.
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Senior Account ManagerSapientnitro Oct 2012 - Mar 2014Boston, Ma, UsWorking within SapientNitro's business development account group delivering marketing services and business solutions to clients such as Samsung, GSK Lucozade, Bacardi, Callaway Golf, Eurotunnel, Truphone and Standard Chartered Bank. -
Digital Marketing Manager - ConsumerLg Electronics Uk Jul 2012 - Oct 2012Seoul, KrManagement and strategy in the implementation of a digital media campaign supporting LG's partnership with London Fashion Week 2012. (Short term contract) -
Brand Manager - Slurpee7-Eleven Australia Jan 2011 - Mar 2012Richmond, Vic, AuStrategic management of SLURPEE, 7-Eleven’s iconic youth proprietary brand. This included full commercial accountability, development of the brand strategy, marketing activities, category P&L, supplier and agency management. Slurpee achieved annual retail sales of $40m with “like” annual growth at +13% with an annual marketing spend of $4m. Launched a category changing social media campaign - BYO Cup Day, SLURPEE volume sales increased +275% for the campaign duration. with social engagement peaking at 80% on the campaign day. BYO Cup Day has now rolled out internationally for the brand.
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Assistant Brand Manager - Slurpee7-Eleven Australia Jun 2009 - Dec 2010Richmond, Vic, AuManagement and implementation of all marketing activity for the SLURPEE brand. Responsibilities extended across campaign management, digital marketing, internal stakeholder and agency management, budget administration, brand analysis and category reporting (sales, GP). Drove the creation of the SLURPEE digital strategy and social media engagement which lead to the relaunch of the brand website and the SLURPEE Australia Facebook page ranking #3 FMCG Beverage Brand in Australia only behind Coca-Cola and V-Energy. (Aust Facebook Performance Report 2012 - Online Circle Social Media)
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Marketing Coordinator7-Eleven Australia Jun 2007 - May 2009Richmond, Vic, AuManaged store category layouts, maximising financial return on space, creation and management of all corporate POS within 7-Eleven Australia's 600+ national stores.Implemented a national $1.5m brand redesign rollout of corporate POS. Setup online ordering and catalogue of all POS allowing a more streamlined, cost efficient means of POS delivery and management.
Paul Wallace Skills
Paul Wallace Education Details
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La Trobe UniversityMarketing & Management -
Melbourne Business SchoolOrganizational Leadership
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General AssemblyProduct Management
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Afa AdschoolStrategic Planning & Digital Strategy
Frequently Asked Questions about Paul Wallace
What company does Paul Wallace work for?
Paul Wallace works for 7-Eleven Australia
What is Paul Wallace's role at the current company?
Paul Wallace's current role is Digital Area Lead @ 7-Eleven Australia | Digital Innovation Leader.
What is Paul Wallace's email address?
Paul Wallace's email address is pd****@****ail.com
What is Paul Wallace's direct phone number?
Paul Wallace's direct phone number is +613954*****
What schools did Paul Wallace attend?
Paul Wallace attended La Trobe University, Melbourne Business School, General Assembly, Afa Adschool.
What skills is Paul Wallace known for?
Paul Wallace has skills like Digital Marketing, Advertising, Digital Strategy, Social Media Marketing, Social Media, Retail, Management, Brand Development, Campaign Management, Marketing Strategy, Fmcg, Marketing Communications.
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