I consider myself part of the first generation of professional gamers. Coming up in the early 2000s, as a professional player in teams like NiP and SK-Gaming, we paved the way for todays professionals in esports. After my gaming career, I moved into entrepreneurship, where I built and operated a fashion retail business in Sweden, overseeing nine stores and 50 employees across multiple cities.Since 2023, I'm back in gaming and esports, drawing on my experience in esports and fashion retail. I believe gaming and esports is the future, and right now, it's up to us endemic esports brands to build strong brands than can enter the non-endemic mainstream world.