Kyle W. Email & Phone Number

London, England, United Kingdom

Oversee all campaign activity across the core outbound digital marketing channels, including email, in-app & app push notifications.Managing the marketing channels to deliver value to our Clubs, Partners and Broadcasters, while also promoting Premier League campaigns and messaging, including the use of takeover and leaderboard slots on the PL website and app.Project and creative lead of @OfficialFPL chatbot service on Messenger, integrating the platform into our core outbound fan engagement offering for the 2023/24 season.Day-to-day responsibility for the workload and development of Pulselive consultants fulfilling the roles of Digital Marketing Executives and Graphic Designer.Support the Gaming Manager and Head of Content in the digital delivery of the Premier League's official esports competition, ePremier League (ePL).Provide strategic guidance to the Content Manager (Video) on the video output across the Premier League’s owned and operated digital platforms, while also overseeing the usage and tracking of our digital allocation of current-season match footage.Ensure all ‘static’ content on the PL website and mobile app is kept up-to-date and relevant, including managing the upload process of player and manager profile images, management of the History and Records sections.Manage the process of creating all digital assets for every item of kit produced by Clubs for each season, ensuring accuracy and efficiency is delivered by the Graphic Designer.Responsible for FPL asset management, including player prices and positions, on-pitch graphics and promotional campaigns.

London, England, United Kingdom

Title change to greater reflect my roles and responsibilities.With the addition of:MessengerProject and creative lead for chatbot service via the Fantasy Premier League Facebook page. Working with Meta, Spectrm and Two Circles, @OfficialFPL launched on Messenger in August 2022 to further build engagement opportunities with the Fantasy game audience.

London, England, United Kingdom

Direct ReportsResponsible for the management of Pulselive consultants fulfilling the roles of Graphic Designer (GD) and Digital Marketing Executive (DME).Digital CampaignsWork with Two Circles to manage outbound marketing activity via emails and notifications, including on-going strategy development.Oversee DME to support all areas in the execution of digital campaigns.Work with Senior Digital Product Manager on the technical implementation and utilisation of marketing platform CleverTap.ePremier LeagueWeb/app lead for the PL esports football gaming competition.Coordinate live streams, long-form and short-form video content, graphics management, marketing activity and platform testing.Work with Clubs to promote the competition, including providing access to live streams and clips.Fantasy Premier LeagueOversee production of digital kit designs used in the game and by the wider business.Work with Two Circles, LiveWire Sport and other stakeholders to manage the marketing and promotional activity to drive FPL acquisition.Manage player prices and positions.VideoTrack usage of current season match footage across PL digital platforms and compliance within the agreed allocation.Work with Team Whistle to oversee the content output on the PL YouTube channel, including production of the weekly FIFA series, Uncut.DesignMonitor the creative output to ensure design assets are high quality and on-brand.Liaise with photo agencies to fulfil ad hoc image briefs ahead of each Matchweek.Site AdministrationResponsible for asset management on PL website and app, such as player and manager headshots, logos, crests and other promotional images.Manage the process of updating all outbound links on the PL web/app, such as club, broadcaster and sponsor referrals.Work with Editorial team to ensure all ‘static’ pages on the PL web/app are updated.

London, United Kingdom

ePremier LeagueWeb/app lead for the Premier League's official UK FIFA gaming tournament. Co-ordinating live streaming, video and graphics management, digital marketing and platform testing.YouTube- Working with Whistle to develop short-form content on the Premier League YouTube channel, delivering engaging, entertaining and relatable content for our audience.- Supporting EA SPORTS and Whistle to produce a weekly FIFA 21 series (Uncut) for the Premier League YouTube channel.- Led on QA for the launch of the Premier League's pre-populated YouTube channel (2019).Video Production- Assisting with the production of regular short-form video content suitable for website and social media, and liaising with international agencies to produce content suitable for market.- Led on the transition of agencies for the delivery of short-form video content, ensuring the new team understood the PL brand and production expectations (2019).Marketing Campaigns- Enhancing Fantasy Premier League offering to users with development of weekly and monthly newsletters.- Working with sports marketing agency Two Circles to send out broadcast schedule campaigns around the world.Project ManagementTook on the development of a new History section on the Premier League website, overseeing the build and content creation (2020).Graphical assets- Working with a designer to ensure the execution of graphics for use on the Premier League’s digital platforms.- Working with a designer and kits admin to produce the digital forms of all Premier League club kits, which are used on social features, as well as match information packs and in the PL Handbook.Site administrationEnsuring accuracy of data-driven information on all platforms for PremierLeague.com.AnalyticsAssisting colleagues with analytics reports around key Premier League events.

Site administrationEnsuring accuracy of data-driven information on all platforms for Premierleague.comVideo clip managementPerforming quality assurance on video contentImagery & graphical supportSourcing and cropping images for news articles, photo galleries and general use, plus providing graphical support using photo editing softwareAnalyticsProduce weekly analytics reports to support the editorial teamWeekend supportWork with the editorial team to deliver the website’s live match serviceManage fulfilment of prizesLiaising with competition winners and arranging the execution of their prize, including hosting at Premier League matches

Bachelor Of Arts (Ba), Multimedia Journalism

Activities and Societies: Bournemouth University live coverage of US elections 2012. Bournemouth University intramural football

National Diploma, Print-Based Journalism

Activities and Societies: Editor, sub-editor, sports editor & humour editor for ND Media college magazine.