Wallis Lam Email & Phone Number

Hong Kong

Hong Kong SAR

Adrien Gagnon is a Canada’s leading brand since 1946 which offers more than 70 products in Hong Kong market.

Hong Kong

GNC is established in 1935 in U.S.A., as a leader in the health supplement market, GNC specializes in producing vitamins, minerals, herbs, sports nutrition and other health supplements.

Hong Kong

• As a regional marketing role of the world’s largest international health and beauty retailerwith over 15,000 stores in 25 markets to develop and coordinate strategic marketingcampaign for own brands under skincare and.
• Work closely with business units to create, manage and execute yearly marketingplan to drive revenue growth, brand awareness and brand consideration metrics.
• Enhance brand proposition and consistency across all… Show more As a regional marketing role of the world’s largest international health and beauty retailerwith over 15,000 stores in 25 markets to develop and.
• Enhance brand proposition and consistency across all business units
• Summarize and analyze sales data with buyer profiles to identify viral customersegmentation of each brand.
• Developing a comprehensive training manual related to product information withselling tips to business advisors of all business units

Hong Kong

• Currently lead 3-member marketing team in setting strategic direction, managing product development, packaging, and advertising and brand management.Results:
• Drove high double-digits increase in total revenue over prior year while reducing total marketing fund 7%.
• Broke through the sales record on a 4 years product through integrated online marketing strategy in just half year.
• Cooperated with China Post for developing an E-shopping platform in China.
• Planned and… Show more Currently lead 3-member marketing team in setting strategic direction, managing product development, packaging, and advertising and brand management.Results:
• Planned and organised a large-scale event with Malaysia business partner more than 400 guests in attendance.Strategies included:

Sha Tin

• Managed and rejuvenated San Miguel Beer at a maturity stage by developing effective branding strategies. Analyzed performance of all marketing programs to identify the best opportunities for optimization. Results:
• Applied an innovative, creative design to achieve an unheard-of 90% redemption rate in a premium redemption program.
• Organized a well-known and 3-days event called ‘Dragon Boat Festival’ with Hong Kong Tourism Board.

Wan Chai

• Worked in a fast paced, competitive, growth orientated electronic industry environment and possessed a proven ability to ensure that new products’ unique selling points and key features were clear understood, educated.
• Achieved 100% product exposure in all distribution channel under tight deadline of product launch and different challenges.
• Implemented a systematic method to ensure 90% product display issue were fixed in 2 days.

Aberdeen, HK

- Reviewed and reported sales performance and evaluated ROI of each promotion campaign in weekly sales and marketing meeting.- Coordinated and planned monthly marketing campaign and promotion plans.- Managed and planned Sales Forecast with internal parties- Coordinated POSM and store displays to enhance sales - A&P Budget management and control