Jessica Wallner Email and Phone Number

• Direct and manage digital strategy and integration between various internal and external facing platforms including the firm's website, e-mail marketing systems, CRM and social media channels.• Oversee and leverage the firm's CRM system for attorney-specific and firm-wide business development initiatives, providing user training to stakeholders with varying proficiency, to achieve individualized goals that feed into the firm's strategic plan.• Lead the design and execution of electronic communication distribution, including developing targeted mailing lists, to maximize client engagement and achieve the best possible ROI by tracking analytics and KPIs in real-time.

• Maintained the firm's external digital presence including managing website content as well as social media channels and internal conference center messaging.• Oversaw the firm's CRM system ensuring internal adoption and data integrity.• Constructed and deployed all electronic communications utilizing e-mail marketing platforms including Constant Contact, Cvent and Vuture.• Provided graphic design support, proofreading and event planning assistance to our marketing team.In 2016, I successfully managed the simultaneous launch of two very high-profile client-facing projects: the firm's website redesign, including its migration to a new content management system (Titan CMS), and the roll out and of a new e-mail marketing system (Vuture). I was nominated by my director and honored to receive the 2016 "Unsung Hero Award" from the Wisconsin Law Journal for my leadership role in the launch of these key marketing vehicles.

• Managed the Museum's CRM system ensuring data integrity and directed follow up for sponsorship, pledges, donations and in-kind gifts exceeding $300,000 annually.• Planned and executed all member and donor events, including the Museum's annual black-tie gala, with event attendance ranging from 100-1,000 guests per event.• Organized sponsorships, vendors, staff and volunteers, collateral development and timelines for all events in addition to day-of event execution.

• Implemented new training procedures and accountability practices ensuring front of house staff worked as a team to consistently meet department goals for improved customer service, increased membership sales and accuracy of data entry.• Streamlined department structure, altering staffing during peak visitor hours, to efficiently maximize department resources and reduce staffing costs while providing an improved visitor experience.• Developed, implemented and trained staff on new gift shop inventory technology for accurate and efficient product management.

• Streamlined content and facilitated external vendor communication during the website CMS migration and content redesign to ensure quality and clarity of products amid global re-branding efforts.• Identified new product trends, customer uses and emerging technology during a new product launch while tracking competitors weekly in B2B markets.

• Created direct mail pieces, e-blasts and promotional components for community events in the Fox Valley. • Managed children’s events, including volunteer management of 25+ young adults, during the Pee-Wee Plunge for four years at the organizations largest and most visible fundraiser, the Polar Plunge.