Walter Lockhart Email and Phone Number
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Results-driven leader with 20+ years of marketing and product development experience using an entrepreneurial approach. Boosts brand value, develops cutting-edge strategies, crafts powerful go-to-market plans, and propels high-profile B2C and B2B initiatives. Expertise in luxury soft goods, outdoor, and consumer electronics channels. Drives sustaining growth for global brands such as TUMI, OtterBox, Shimano, Pearl Izumi, Thule Group and Case Logic. GLOBAL MARKETING STRATEGIST: Accelerated TUMI’s global growth and brand awareness to consumer segments by creating new modernized product collections, developing price segments, and implementing marketing support plans worldwide. Established TUMI 3-year licensed partnerships for 6 B2C and B2B affiliates, including strategy development, program management, and relationship engagements. BRAND & PRODUCT DRIVER: Secured 300+ million consumer impressions for OtterBox products by strategically creating a multifaceted consumer platform, including a target digital media campaign, a 29-city national tour, 37 events, regional and national PR coverage and a social/influencer program. Created annual brand plans and budgets. PRODUCT ACCELERATOR: Increased Shimano’s sales volume from -10% to +15% by defining markets, clarifying consumer needs, conceptualizing marketing strategies, driving new product development efforts, and marketing programs.Core Competencies - Branding Strategic/Tactics- Marketing Communication- New Product Development- Strategic Planning- Social/Influencer Pairing- International Support- Cross-Team Leadership- Project Management - Product Segmentation- Asia Manufacturer Relations- Consumer Trend Analysis- Communication Skills- Event Management
Shimano North America Holding, Inc.
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Head Of MarketingShimano North America Holding, Inc. Mar 2023 - PresentIrvine, Ca - California, Us
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Marketing And Product StrategistMorrhart Llc May 2019 - Mar 2023Accelerate growth. Develop and lead marketing and product initiatives. Partner with executives and cross-functional teams. Drive marketing and product initiatives from conception to completion. Create 360-degree activation plans and product roadmaps. Manage brand development, go-to-market strategies, distribution channel expansion, partnerships, and investor relations. Create multi-year product roadmaps.- Translate strategies into actions, including metric gathering for ROI while boosting growth.- Lead programs gathering key performance metrics to gather insights and provide recommendations.- Guide start-up companies and complex organizations with business planning, pitches, and merger due diligence.- Brands I've had the pleasure of working with include Innovum Products, Core Brands, Red Bull, 7Hands, and the Thule Group.
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Global Director, Travel CategoryTumi Dec 2016 - May 2019Edison, New Jersey, UsDeveloped and implemented strategic plans for products and marketing. Established an elite brand with loyal targeted audiences. Achieved growth plans and targets. Gathered and analyzed customer insights to identify business opportunities. Fostered lasting partnerships and built relationships. Expanded global retail and OEM distribution channels. Led comprehensive presentations, sales enablement initiatives, and market intelligence. - Gained + 5% net margin improvements in six months through operational excellence, including transformational marketing programs, pricing, optimizing SKU plans, and reducing the cost of goods sold.- Boosted growth by developing multi-year roadmap. Partnered with design and R&D teams.- Directed new product launches and marketing strategies in 75+ countries by establishing goals, guiding international teams, and ensuring consistent brand/product messaging, while monitoring timelines and analytics.- Optimized double-digit revenue growth leveraging consumer insights and analysis to strategically develop and market next-generation product collections, resulting in increased brand awareness. - Championed strategic product marketing efforts for lifestyle design collaborations through innovative marketing programs, resulting in increased sales, brand awareness, and customer loyalty. -
Global Director, Marketing And BrandOtter Products Aug 2013 - Jul 2016Fort Collins, Co, UsCreated an overarching and consistent global brand identity. Developed North and South American markets. Provided strategic direction, plans, roadmaps, and execution. Contributed to product segmentation, targeting, positioning, pricing, and definition. Managed budgets. Guided cohesive brand, marketing and ecom teams. - Increased consumer awareness rates to 47% (from 33%) in 2 years through regional focus on product marketing programs, resulting in market share improvement to 32.5% (from 25%) and business performance growth. - Led global teams—4 agency partners and 8 marketing professionals—in North and South America.- Advanced strategic partnerships with the NFL, Denver Broncos, and leading athletes to drive brand and Defender product awareness. Negotiated billboards, product licensing, and advertising programs with ESPN.- Transformed NPD commercialization process, delivering $290 million in revenue in 3 years.- Delivered 18 omnichannel communications campaigns in North and South America by leading advertising development including digital programs, television, out of home, and print advertising, resulting in a Communicator Award, three Davey Awards, and Telly Awards.- Rebuilt and aligned brand identity through 6-month initiative by establishing marketing tools, integrating new packages, and setting global brand and product guidelines. Created and led brand's first visual identity program. -
Senior Brand/Marketing Manager (Lifestyle Gear Division)Shimano American Corp. Mar 2011 - Aug 2013Irvine, Ca - California, UsDeveloped creative assets, communication tools, and go-to-market strategies for four product categories in the Lifestyle Gear Division. Established branding and created business strategy. Led product and brand initiatives. - Secured double-digit revenue growth and increased volume to +15% (from -10%). Led development and launch of 1,350 SKUs and introduced three new categories for cycling packs, eyewear, and apparel. Expanded footwear and pedal line engaging new cyclists globally. - Identified category and distribution expansion opportunities through new products and category management, distribution strategies, analysis, process development, and structured operating models.- Led global marketing initiatives, including campaigns, brand development, and new consumer connections.
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Global Manager, Travel & Lifestyle CatagoryThule Group 2007 - 2011Malmö, SeManaged and created award-winning travel gear product line. Led cross-functional design and marketing teams. Launched product phases for North and South America, Europe, and Asia. Developed 3-year and 5-year product roadmaps. Created marketing support 360-degree plans. Increased distribution. Successfully launched 12-SKU travel gear product line from conception to retail, resulting in 133+% first-year revenue and brand growth positioning. Received product design accolades: Men’s Journal’s Gear of the Year Award (December 2012), Thule’s Best Global Product Award (February 2011), Outside Magazine’s Travel Gear of the Year Award (March 2011), Travel Goods Association’s 1st Place Product Innovation Award (March 2011). -
Manager, New Business & Lifestyle, Marketing Communications ManagerThule Group / Case Logic 1997 - 2007
Walter Lockhart Skills
Walter Lockhart Education Details
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University Of Wisconsin-MadisonMarketing
Frequently Asked Questions about Walter Lockhart
What company does Walter Lockhart work for?
Walter Lockhart works for Shimano North America Holding, Inc.
What is Walter Lockhart's role at the current company?
Walter Lockhart's current role is Strategic Marketing & Product Leader | Driving Growth in Outdoor Industry | Luxury Goods | Consumer Electronics Markets.
What is Walter Lockhart's email address?
Walter Lockhart's email address is wa****@****ule.com
What is Walter Lockhart's direct phone number?
Walter Lockhart's direct phone number is +197049*****
What schools did Walter Lockhart attend?
Walter Lockhart attended University Of Wisconsin-Madison.
What skills is Walter Lockhart known for?
Walter Lockhart has skills like Product Development, Marketing, Product Marketing, Marketing Strategy, Product Launch, Brand Management, Brand Development, Cross Functional Team Leadership, Marketing Management, Consumer Products, Advertising, Strategy.
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