Chief Executive Officer
CurrentFounded in 2014, The Shooting Industry Foundation of Australia (SIFA) is the peak body that represents the Australian shooting industry. Since our inception, SIFA has worked in advocacy, research, education and safety promotion to inform the public, regulators and politicians about the vital role our industry plays in Australia.At the core, SIFA’s main role is to promote, develop and represent the interests of a vital Australian industry that adds significant value to the Australian economy. In 2018 alone, it was estimated that the gross contribution of the Australian shooting industry to GDP was $2.4 billion and supported some 19,500 full time jobs.