Director Product Marketing (Global)
Helsinki, Fi
*Responsible for all aspects of messaging, positioning, product launches, copy, technical marketing, sales enablement, field enablement, and thought leadership to maximize company awareness and lead generation across all targeted geo’s*Secured favorable placement of cloud security product in various analyst market guides*Contribute to the strategic planning process with senior leadership team*Successfully launched a new cloud based offering both externally and internally to help raise capital and also to enable sales with enablement tools to be effective within their geo’s*Drive awareness and create demand for secure access for target personas by creating effective sales and marketing content *Enable the field by creating solution briefs, datasheets, whitepapers, product guides, videos, presentations, battle cards, videos, and technical SE demo scripts*Create competitive wedge sales strategy and campaign for flagship secure access product to arm the sales team tools to sell into companies that already own competing products*Responsible for analyst relations, briefings, and inquiry calls with Gartner, IDC, and KuppingerCole*Conduct competitive analysis to enable sales wedge strategy and campaign for growth products*Support marketing function by writing campaign landing pages, slide decks, blogs, articles, and other content *Created go-to-market strategy that included product roadmap, strategy, competitive analysis, market analysis, pricing, KPI, sales projections, and product threat analysis *Executed go-to-market strategy to increase sales by 40% year-over-year*Negotiated directly with the president of a strategic partner to resolve product support issues and to secure favorable co-marketing and reseller rights for growth products*Produced partner webinars and contributed to partner marketing programs
