Program Manager focused on the tracking and analytics of customer support workstreams, overseeing mission-critical product launches and necessary support.• Led a workstream across teams to identify and save $10M in OPEX spend through process improvements.• Discovered more than 30 full-time agents worth of monthly support tickets caused by low quality support.• Produced the tools which allowed transferred support case tracking and discovered 10K monthly erroneous transfers.• Designed and implemented a new framework for estimating support ticket costs.• Automated monthly VP reporting, including dynamic Red/Yellow/Green performance metric highlighting.

Advised clients to help build, launch, and market products. Clients spanned across food & health, biz op, consumer goods, and personal coaching industries.Notable accomplishments include:• Spearheaded 35+ product launches and drove more than 1M views with organic content alone.• Designed the sales funnels with a 63%+ upsell take rate for a new cooking service platform. 533% higher than industry average.• Collaborated with industry leading marketers to analyze, breakdown, and improve more than 100 sales funnels.• Authored three books, one of which is now “standard protocol” in Dr.’s offices for new patients.• Developed ancillary assets such as audiobooks, ebooks, press releases, and video cooking courses.

Set the standard for internal data tracking accuracy and reporting across multi-billion dollar product portfolios to enable Sales leadership and C-Suite to make informed organizational and product decisions.Notable accomplishments include:• Developed the standard process for tracking the entire sales funnel lifecycle across 15+ product initiatives.• Managed product sales analytics and reporting with built in data-validation and error handling so C-Suite was guaranteed to have accurate metrics every week. • Trained partner teams in data hygiene best practices, which included acting as the “SQL expert in residence” for multiple teams such as our Data Scientists, Sales Operations, and Sales Play And Architecture teams.• Constructed predictive models allowing us to target “likely to buy” customers. Resulted in $1B+ in closed sales within 1-year

Building internal tools and processes for Google Cloud Product Marketing to scale the output of Marketers and their counterparts to meet and exceed the needs of our customers.Notable accomplishments include:• Saved in excess of $3.4MM in employee time through an automated scalable access system to confidential release info.• Built the tools and processes that allowed Product Marketing to address more than 7000 engineering launches in 2-years.• Launched an internal tool aggregating customer-facing Eng launches across multiple data sources, into a single source of truth for Product Marketing. Originally built for a group of 70 Marketers, now depended on by more than 1700 Googlers.• Directed more than 40 UX study sessions to iterate design and feature roadmaps.• Delivered more than 10 product launches from concept to production.

Working with clients, rather than for them in an embedded-employee model, to build and deliver strategic digital and traditional media campaigns. Clients include Google, AirBnb, LinkedIn, YouTube, Android Pay, Upwork, Thumbtack, and Nexus.Notable accomplishments include:• Work with Google Cloud Platform (GCP) Product Managers to coordinate customer-facing copy and launch dates for bi-weekly product release notes email campaign targeting an audience of 180K developers with a 42% open rate, managing copywriters, designers, and proofreaders to build product marketing campaigns which fulfill specific client goals.• Built automated data processing tools reducing weekly report processing times from 35 hours to 2.5 hours.• Established dynamically scripted communication tools and an improved copy review and approval processes which Increased stakeholder response rates while reducing workloads by 8 hours weekly.• Collaborated with Google Cloud Platform Product Managers and 3rd party vendors in building and implementing product marketing campaigns for customer surveys, product announcements, MSA messages, and event notifications.• Formulated a collection of flexible email templates, reducing average email campaign turnaround time by more than 3 days

• Managed project workflow for a global team of 24 designers, developers and copywriters to fulfill multiple client contracts.• Spearheaded the feature prioritization of high-profile client contracts exceeding $600K annually.• Cultivated client relationships to up-sell larger contracts and additional agency services.• Established internal systems to monitor project burn rate and ensure contracts were delivered on time and under budget.• Developed client communications process which resulted in decreased meeting overhead, increased stakeholder satisfaction, and increased milestone acceptance rates.

•Managed a team of 8 international developers to build an educational mobile app which secured Gates Foundation funding for 2­-years and qualified as a finalist for additional $20M in funding.•Facilitated asset production and development of email marketing campaigns with open rates ranging from 65%­-85%, click through rates ranging from 20%­-50% and an average campaign size of 3K+ targeted users.•Developed an experimental referral marketing program which achieved a 5000% return in less than 3-months.•Developed a process to repeatedly build lists of 1K­-10K highly targeted customers from scratch, which allowed marketing team to target pre­qualified users at a lower cost than on traditional channels.•Organized multiple crowdfunding campaigns which ranked in the 98th­-percentile for funding raised across all crowdfunding platforms.

•Generated 2300 unique sales during a 45-day campaign•Raised $130K in initial funding•Manufactured and distributed more than 1-Million parts across six-continents•Closed a deal for access to 330K+ targeted users through licensing and trademark agreements with international license holders•Product featured on the homepage of Mashable: http://mashable.com/2013/01/15/kickstarter-settlers-hexel/

•Built automated marketing campaign reporting tools which improved team effectiveness by 38hrs/month per member and reduced department overhead by $16K/month.• Increased recurring yearly profit by >$1.4MM through improved SaaS marketing funnels.• Increased landing page conversions by 38%-400% through customer journey mapping.