Walt Coleman Email & Phone Number

Franklin, Tn, Us

Leading commercial efforts for core Pharmaceutical/Healthcare packaging specialty business unit within Resource Label Group (RLG). RLG Healthcare is an industry leader in providing innovative packaging solutions in the healthcare sector, including labels, cartons, inserts, medical guides and physician support literature. With coast-to-coast manufacturing footprint, RLG Healthcare is one of the largest national providers dedicated to pharmaceutical and healthcare packaging in North America. National reach, with a local touch.

Richmond, Virginia, Us

Global responsibility for commercial, and customer solutions team. Responsible for driving profitable growth through providing innovative more sustainable liquid packaging solutions across multiple segments like water, beverage, dairy, liquid laundry, wine and others. Finished 2021 and 2022 with record revenue and EBITDA > AOP.

Richmond, Virginia, Us

Responsible for all Sales and Marketing activities in North, Central and South America. Liquibox is a global leader in bag-in-box, pouch packaging solutions for the dairy, beverage, wine, bulk foods, and non-foods industries. We are welcoming the newly acquired (2/2020) flexibles business of DS Smith (Rapak, Worldwide Dispensers) in to our organization and we will have an even broader product line and service offering for all of your liquid packaging needs. With our strategically located facilities, state of the art filling equipment, industry leading bag structure and technology along with our dispensing and fitment capability, Liquibox offers our customers a systems solution approach for most liquid packaging requirements.

Global responsibility for sales (direct, broker, distribution, export) for this unique and emerging confection manufacturer of sophisticated all natural, USDA Organic certified, non-GMO, Vegan confections with award winning taste. Over tenure, grew POD (points of distribution) from 3,000 to over 15,000.

Atlanta, Georgia, Us

MWV merged with Rocktenn and became Westrock. Led and directed a sales and customer service organization for the Home & Garden segment ($300MM) of a $15B global packaging organization (Formerly MWV). Responsible for total system management of direct, distributor, inside sales teams along with customer service team.• Upgraded and developed a direct sales team focused on the Home, Food, Beverage, Foodservice and Beauty strategic customer base for North America and multinationals: SCJ, P&G, Church & Dwight, Scotts, Henkel, RB, Method, Hershey’s, Clorox, French’s(RB), Spectrum Brands etc… • Designed and implemented CMOS (commercial management operating system) that better connects corporate strategy, customer segmentation, organizational design with key customer business planning and execution of the plan that has delivered segment leading results.• Increased collaboration between sales team and customer service organization (1 director, 4 managers, 40 total (account specialists/data control, pricing) on team supporting North and South America) that has increased customer face time and improved overall working relationships.• Implemented CRM system as part of commercial excellence to better manage customer relationships, and pipeline development which has increased number of closed and opened opportunities.• Drive project management with China co-manufacturers that have delivered custom products for key strategic customers that has improved the pace of commercialization. • Implemented S&OP process with key seasonal customers that has reduced working capital by 50% and has increased overall supply chain responsiveness and OTIF goals.* Utilize shopper marketing and consumer and category insights to develop persuasive value propositions that have helped close business opportunities.

Richmond, Va, Us

Led and developed direct sales team focused on top strategic branded (CPG) customers selling the portfolio of packaging solutions for the Food SBU of this $5B global packaging organization (merged in 2015 to form Westrock). • Developed and implemented a customer engagement model with top 10 customers that delivered +12% to ABP in 2012.• Implemented a cross functional ‘customer’ team (sales, marketing, marketing communications, and innovation/growth platform leaders) that improved collaboration and attributed to exceeding sales goals in 2012.

Senningerberg, Luxembourg, Lu

Developed, implemented and led sales team to execute North America grocery channel strategy that delivered consistent growth for the largest trade channel within Ferrero USA. • Grew Grocery channels sales with +8% CAGR during tenure.• Led and directed a dynamic and remotely located sales organization: National Account Team, Regional Sales, broker sales team and customer service (total 32), that consistently over delivered on all key performance objectives: distribution, topline revenue, retail execution.• Developed national/regional broker scorecard and assessment tool that improved annual planning, execution, results review and overall in market effectiveness for key stake holders.• Initiated and Developed retail national retail merchandising coverage model that leveraged both direct and indirect retail teams to achieve established retail scorecard which increased overall execution of plan.• Successfully drove work stream that reduced diverted product in the grocery channel that reduced overall trade spend and improved customer profitability by over 500 basis points.• Developed annual planning template and process that enabled sales team to increase forecast/planning accuracy which reduced overall trade spend and post season inventory markdowns. • Managed and lead National Broker Advisory Council that improved stake holder communication and collaboration which enhanced the national program effectiveness for the broker community.

Responsible for all field marketing activities within 13 state area to include marketing property activation (Indy 500, Kansas Speedway, and other key sponsorships). Also responsible for key distributor communication, planning, local marketing programs, brewery alignment working with the brands, marketing and managing this through a gourp of field marketing managers and a promotional agency.

Atlanta, Ga, Us

Provide system leadership and focus for Coca-Cola Enterprises and or Consolidated Coca-Cola Bottling company division(s) for growing sales volume and profit within the parameters of Coca-Cola USA Operations budget and annual business plan objectives. Worked directly with bottler division marketing, operations and commercial teams to develop, plan, execute and monitor CCUSA programs that delivered leading results in revenue and volume for both CCUSA and CC Bottler Divisions. Worked three years in Coca-Cola Fountain division as territory manager and chain account manager calling on Foodservice customers in the QSR, Casual dining, Convenience store and fast casual space.

Ba, Economics

Executive Education Program, Management/Leadership