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Global sales and marketing professional with 20 plus years of successful in outbound and inbound product sales and marketing. Proficient in demand and lead generation of technology products and services. Strong Product marketing and project marketing skills and experience. Drive Go-to-market strategies, directing product launches, significant experience in collaborating across departments and partner organizations. Manage up to $2M marketing budgets and drive demand generation marketing programs generating as much as $1 Billion revenue. Exceptionally strong management skills and translation of technical capabilities into customer befits and revenue. SUMMARY OF SIGNIFICANT EXPERIENCEProduct Marketing - Go-to-Market Strategy – Global Event Management – Campaign Management Field Marketing – Alliance Partner Marketing - Web Development – Digital Marketing Campaigns Advertising Campaigns – Marketing Programs – Direct and Indirect consultative sales - Competitive Analysis Demand Generation Programs – Messaging – Brand Management – Channel Development and Management – Contract Negotiation – Process Improvement – Sales Tools development – Sales and Product Training – Cross Department Collaboration – Collateral DevelopmentMy goal is to join a company where I can make a significant difference by leveraging my years of exerience in marketing, sales and management for technology companies.
Wbcb Solutions Llc
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Online Marketing SpecialistWbcb Solutions Llc Nov 2022 - PresentUtah, United States
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Online Marketing CoachWbcb Solutions Llc Oct 2022 - PresentUtah, United StatesProvide online marketing support - helping entrepreneurs to start and grow their online business
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National SalesBeacon Commercial Door & Lock Mar 2015 - Apr 2023Us And Canada -
National SalesBeacon Commercial Door & Lock Mar 2015 - Apr 2023Us And Candada -
National SalesBeacon Commercial Door & Lock Mar 2015 - May 2021Us And CanadaBeacon Commercial Door and Lokck is a manufacturer and distributor of commercial door, hardware, and access control products. I manage the aftermarket support of more than 200 facility managers and hundreds of church, seminary, storehouse and temple buildings for The Church of Jesus Christ of Latter Day Saints in all of the US and Canada. As a certified VMR (Value Managed Resource) for the church Beacon is focused on providing top quality service and top quality hardware products that that meet the Churches high quality standards for their church facilities. -
Enterprise Sales ExecutiveDigis May 2014 - Feb 2015American Fork, UtManage marketing and sales campaigns for Utah territory for Enterprise Broadband Internet and Cloud phone services for Utah Businesses. Drive sales through Networking, telemarketing, Cold Calling, Lead follow up and executive presentations and closing business. -
Alliance Sales ExecutivePomeroy Jan 2012 - Sep 2013Greater Salt Lake City AreaManage demand generation, lead development, sales programs, sales process and relationship with multiple Managed Services IT Outsourcing alliance partners in the US and near shore markets. Partners include Capgemini, HP, HCL and multiple regional partners. Drove to closure more than $7M in total contract value with a pipeline of up to $75M potential revenue. -
Outside Sales RepresentativeComputrol Inc Sep 2011 - Dec 2011Orem, UtNew business sales and marketing of Outsourced manufacturing of electronic technology. Multi-layered Printed circuit, wire harnesses, entire electronic devices manufactured in Orem,UT and Boise, ID facilities. Worked with entrepreneurial new businesses to very large electronic companies who outsourced their services to Computrol. -
Practice Manager- AgentNew York Life Jan 2009 - Sep 2011Greater Salt Lake City AreaManaged financial services practice selling to business and individuals. Focused on business planning, retirement benefits. Heavy involvement in seminars, demand generation and closing business. LUTCF certified. Held series 6 and 63 securities and health and life insurance licenses. Achieved executive council sales club annually. -
Global Product Marketing & Alliance ManagerUnisys Corporation Sep 1999 - Jan 2008Salt Lake City AreaDrove all Demand generation and sales programs in support of multiple Unisys business units for Intel Based hardware, software, and services. Our team generated over $300 million in annual revenue, by conceiving of, developing, and managing the implementation of comprehensive go-to-market plans, conducting sales training, development of sales tools, lead generation campaigns, Webinars, regional, global events, and virtual trade shows. Successfully managed multiple alliance partnerships with EMC, Oracle, Dell, and VMware and exceeded annual revenue targets. Entrusted with the management of an -- Annual Marketing Budget -- of more than $2 Million.
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Marketing DirectorDynaquest Corporation Sep 1998 - Sep 1999Salt Lake City, UtManaged a team of 4 marketing professionals for a small start-up company for IT outsourcing services and Citrix thin client solutions- Responsible for all outbound marketing, business development. Developed entire new corporate image, product collateral, web site, and sales tools which contributed to accelerated sales growth of the business by 279%.
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Field Marketing DirectorUnisys Feb 1996 - Sep 1998Salt Lake City, UtDirected all outbound marketing programs for the OPUS product which was a very large Intel based data warehouse system server developed in conjunction with Oracle and Intel. Managed a team of 5 marketing professionals in support of strategic global sales campaigns for this product. As team director drove the development of product & solution sales guides, collateral materials, sales training materials, and sales tools in support of the Unisys global sales force. Directed development and delivery of lead generation programs including direct mail, email, custom web sites, road shows, seminars and trade show. Managed a million dollar marketing budget. -
Product Marketing Manager- Field Markeing ManagerNovell, Inc Dec 1991 - Mar 1996Provo, UtahHeld several positions while at Novell where I initially managed a team of 2 marketing professionals responsible for all outbound marketing support for the NetWare Networking products. For a period of time I managed all of the Novell User group (NUI) marketing for Latin American and Asia Pacific driving all outbound marketing events launching a series of very successfully global events. For the last 2.5 years I was part of a field marketing team where we created and delivered significant Global lead generation road shows, sales tools, created content and conducted training. Our team launched the very successful NewWare 4 product through multiple lead generation campaigns, & satellite broadcasts. -
Alliance Partner Sales RepresentativeHewlett-Packard Jan 1984 - Dec 1991Salt Lake City, Ut• Achieved consistent over quota alliance partner sales revenue results with annual quotas of up to $5.3 million for HP 3000 & 9000 computer hardware and all HP printer products and services. • Identified, recruited & developed joint Go-To-Market plans with ISV, VAR & OEM partners.• Developed and implemented national sales campaigns, by working very closely with Senior Management at assigned alliance partners. • Attained a high level of expertise for territory development, joint collateral development, account management, telemarketing, direct marketing, and advertising.
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Frequently Asked Questions about Walter Bascom
What company does Walter Bascom work for?
Walter Bascom works for Wbcb Solutions Llc
What is Walter Bascom's role at the current company?
Walter Bascom's current role is Online Affiliate Marketing.
What is Walter Bascom's email address?
Walter Bascom's email address is w.****@****sys.com
What is Walter Bascom's direct phone number?
Walter Bascom's direct phone number is (215) 986*****
What schools did Walter Bascom attend?
Walter Bascom attended Brigham Young University.
What are some of Walter Bascom's interests?
Walter Bascom has interest in Social Services, Children, Economic Empowerment, Education, Environment, Science And Technology, Human Rights, Health.
What skills is Walter Bascom known for?
Walter Bascom has skills like Strategic Partnerships, Business Development, Lead Generation, Management, Leadership, Marketing, Sales Process, Start Ups, Account Management, Program Management, Professional Services, Sales.
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