Walt Conger Email & Phone Number

Flint, Michigan, Us

Provide campaign creation, account management and optimization services across Tier 1 and Tier 2 Search Engines Consult with clients to understand their company industry and success metrics for optimal results Use tools such as Adwords Editor, Yahoo Search Marketing Desktop and Microsoft Ad Center Desktop to aid in managing client accounts Flexibility to work within any range of campaign budgetsCertification in both Google AdWords and Analytics

Managed multiple Google Adwords programs through strategic planning, execution, data analysis, reporting, and optimization for a $70M+ program annually Increased sales from $206K in 2002 to $4.2M in 2003, and continue to produce yearly increases varying from 74% to 131%, culminating 2007 in over $76M in revenue Provided foresight and direction in planning, generating, testing, as well as executing SEM programs; managed campaigns from implementation throughout ongoing optimization, resulting in greater efficiency and effectiveness Generated and enhanced extensive keyword lists for pay per click (PPC) campaigns, created and implemented new ad copy, and optimized campaigns to improve click thru rates, conversion rates, and exceed ROI goals Implemented testing for both ad copy and landing pages, communicated results, and provided optimization based on data analysis Acquired working experience with pay per click campaigns for multiple search engines including Google, Yahoo, MSN, Miva, Ask.com, and Blogging Advertising Accounts Developed program strategies by researching new sources of advertising and analyzing market trends Collaborated across company departments to troubleshoot site issues and provide input for site improvements Search Engine Optimization exposure resulting from consulting with the Tech department to add content on website for SEO placement improvement Received TicketsNow.com Presidents Award in 2007 First to implement online advertising at TicketsNow, starting with Goto.com, Google Premium and Looksmart as the main accounts

First employee hired to run the Affiliate Marketing Program Pursued, recruited, and continually optimized relationship performance with new affiliates Acquired in depth knowledge of Kowabunga software used to track affiliate sales through implementation process and program development process Effectively resourced potential partners, sold and assisted with implementation needs Facilitated several television product placement advertisement opportunities

I worked at a General Motors facility responsible for distributing access badges to the facility, and upkeeping access to those badges via a computer software program.