Walter Camilo Gamba R Email & Phone Number

Panama City, Pa

Panamá

.Planificacion de campañas de publicidad pagas en canales digitales.Creacion de planes de medios enfocados en KPI (CPM, CPC o CPA).Implementacion de campañas Digitales en diversas plataformas . Acompañamiento y supervision de analista de medios.Control de presupuestos de campañas.Generacion y presentacion de informesMARCAS: Dominos pizza, Super 99, Fridays, Arrocha entre otras.

• Executed performance campaigns on Facebook and Instagram, promoting different categories, brands and products in Colombia and Venezuela.• Implemented campaigns to drive downloads and new app users.• Supervisedmanagement of Google ads and Apple search ads.• Supported trade digital in the implementation of own digital media (banners, push cross, checkout, keywords) in tools such as Braze and Algolia.• Managed several analytics tools (Appsflayer, Algolia analytics, Semrush).

• Planned and set up of advertising campaigns B2B, B2C, on different platforms, (Google ads, Youtube ads, Facebook ads, Instagram ads, Linkedin ads) for different industries.• Designed, implemented, measured, and optimized funnel sales, buyer journey and landing page.• Planned and management of budgets for different advertising platforms.• Generated Lead and sales through performance campaigns• Data Driven focused on positive ROAS for different accounts• Supervised Google Analytics, Data Studio, Tag Manager, Woopra for different accounts• Coordinated requests to creative team (design, communications) for ad optimization.• Created of custom audiences from digital assets for various accounts• Set up, track and optimize conversions (applying CRO techniques)• Monitored Campaign optimization and scaling.• Generated and reporting according to OKR and agreed front-end KPIs to clients.

Bogotá D.C., Colombia

• Analyzed, audited, and restructured digital strategies for various brands.• Consulted and built digital marketing plans for cross-industry.• Collected, analyzed, and documented business needs in digital strategy. • Placement of virtual stores by agreement with the Ministry of Technology.• Designed, implemented, and improved Ecommerce strategy for SMEs in the retail sector.• Planned and set up Facebook ads campaigns.• Created and managed email marketing campaigns.• Developed and implemented automation process.• Constructed virtual stores in several platforms.• Scaling of B2B and B2C digital sales strategy.• Implemented and managed various digital sales channels, whatsApp marketing, marketplaces, apps commerce, dropshipping platforms, influence marketing, affiliate marketing.