Walter Diaz Herrera Email & Phone Number

Santiago, Cl

Santiago Metropolitan Region, Chile

I’ve collaborated with over 20 SMEs across diverse industries, helping them achieve business objectives through tailored, data-driven digital strategies. My core focus has been reducing customer acquisition costs (CAC), managing budgets efficiently, optimizing ROI, and improving profit margins through scalable solutions.- Strategy and Planning: Designed and implemented custom digital strategies using attribution models and incremental analysis to drive business growth.- Budget Management: Efficiently optimized advertising budgets to maximize ROI without sacrificing campaign performance.- Technical Optimization: Utilized tools like Google Marketing Platform, SEMrush, SQL, and Google Analytics to monitor key metrics and optimize multi-channel campaigns.- Automation & Segmentation: Implemented A/B testing, remarketing, and automated processes to drive conversions and minimize costs.- Training: Delivered training for internal teams to ensure the sustainability of strategies.Key Achievements:- Reduced customer acquisition costs using advanced segmentation and data-driven strategies.- Implemented scalable solutions that optimized results and facilitated growth for SMEs.

Vancouver, British Columbia, Canada

- Supervised on-site projects, ensuring execution and proper material usage.- Prepared surfaces and renovated house finishes using painting techniques.- Mixed and applied paints, dyes, or varnishes to achieve desired colors and consistencies.

Provincia De Talca, Chile

Santiago, Santiago Metropolitan Region, Chile

I led an international team focused on customer acquisition, optimizing monthly budgets and key performance indicators using data-driven strategies. I played an instrumental role in strategic planning, cross-department collaboration, and audience development to fuel company growth.- Budget Management: Managed and optimized campaign investments, ensuring continuous improvement in performance.- Mobile Strategies: Developed and executed A/B testing strategies to enhance app performance and drive growth.- Audience Development: Created and optimized audience segments for engagement and cross-selling opportunities.- Cross-functional Collaboration: Worked closely with CRM teams to deliver personalized experiences and drive growth.-Service Expansion: Established new partnerships to promote the company as an official payment method.Key Achievements:- 210% Growth in the total customer base from April 2022 to February 2023, with my channels contributing 50% to this growth through targeted growth marketing strategies.- Performance Optimization: Advanced data-driven strategies improved channel efficiency, driving customer acquisition while maintaining cost-effectiveness.- Strategic Vision: Led marketing initiatives that aligned with broader business objectives, supporting sustainable growth.

Providencia, Región Metropolitana De Santiago, Chile

In this role, I managed marketing budgets and optimized campaigns to align with business objectives. My focus was on driving sales, improving profit margins, and enhancing customer experience.- Budget Management: Optimized marketing budgets to align with projected profit margins across campaigns.- Data-Driven Strategy: Analyzed customer purchase behavior and identified areas for conversion optimization.- Forecasting & Analysis: Applied advanced numerical methods to forecast investments and sales with precision.- Campaign Optimization: Led paid media strategies, resulting in enhanced KPIs and significant savings.- Digital Transformation: Successfully migrated the website to Magento, improving efficiency and user experience.- Cross-Selling Opportunities: Conducted in-depth product analysis to boost customer lifetime value.Key Achievements:- 500% Sales Growth: Achieved a 500% increase in sales with 65% attributed to the channels I managed.- Investment Optimization: Reduced campaign investment percentages while improving profit margins by 10%-15% per product.- Website Modernization: Successfully migrated the site to Magento, enhancing user experience and operational efficiency.