Provided strategic leadership and oversight of overall operations, including supply chain, logistics, procurement, manufacturing, and quality control. Developed and executed operational strategies, policies, P&L responsibility, and procedures to enhance efficiency, cost-effectiveness, and overall operational excellence. • Increase in Operations from 6 to 11 stores, with a territorial increase of 40% and a gradual increase in sales of 60% in 5 years.• Managed own fleet with 60 distribution units and a team of 60 sales specialists, 2 supervisors, and 2 sales managers, covering 4 states in Mexico (Guerrero, Oaxaca, Michoacán, Estado de México)• Increased profitability over the last 5 years from 12% (2019) to 18% (2023)• Inventory Optimization, discarding 300 SKUs, with low profitability, difficult rotation, or loss.• Increased sales by 30 million Pesos annually through the expansion of distribution channels and agreements with the distributor network.• Negotiated with suppliers such as Bayer, Syngenta, and UPL to improve commercial terms, extend payment deadlines, increase margins, and achieve rebates.

Led end-to-end supply chain operations, optimizing sourcing, forecasting, warehousing, and logistics. Established strong supplier relationships, improving order fulfillment and delivery efficiency. Managed market trends and costs to mitigate supply chain risks. Led end-to-end supply chain operations, optimizing sourcing, forecasting, warehousing, and logistics. • Reduced general supply chain costs by 7 million Pesos (10%) through the implementation of strategic sourcing initiatives and improved supplier negotiations.• Reduced replenishment led times to branches by 30%, through the projection of historical travel needs.• Increase of 50% in filled completed orders in a single shipment.• Implementation of a demand forecasting system resulting in a 10% reduction in inventory value without affecting sales, leading to savings in financial costs.

Managed national and international key accounts, expanding the business and portfolio. Designed sales forecasts by client, product, and market segment. Developed annual strategic business plans and strengthened relationships with senior buyers. Implemented operational consolidation and distribution improvements to offer a competitive advantage.• Sustained annual sales growth of 7% (2009), 9% (2010), 8% (2011), 11% (2012) through the design of annual contract strategies with major Foodservice clients. • Achieved a 5% increase in profitability by reaching rebates in the Foodservice line with club price customers (Sams, City Club, Costco). • Launched and introduced the Retail line into National and Regional Chains such as Walmart, Soriana, Casa Ley, Chedrahui, and Oxxo; achieving placement of the product line in 800 stores within 3 years.• Achieved an annual growth of 15% in total fruit concentrate exports.• Successfully booked 100% of annual vegetable concentrate production to international clients (USA, UK, Spain, Netherlands, Italy, Germany, Japan). • Presence in International Food Fairs: Foodex (Japan), Sial (Paris), Anuga (Germany).

Responsible for developing and executing sales strategies across multiple markets, building strong partnerships with stakeholders for mutual benefits.Managed and developed annual strategic business plans with importers, employing well-defined activities and step-by-step strategies to achieve short and medium-term goals. Implemented regional projects for Latin America, including BSC, marketing projects, promotions.• Directly responsible for sales in 7 markets (Chile, Peru, Ecuador, Colombia, Venezuela, Suriname, Cuba) with annual growth of 10%, 8% (2005), 11% (2006), 12% (2007), 10% (2008).• Directly responsible for the Marketing plan and management of the annual budget, regional campaigns, increasing brand recognition and reputation.• Sales and marketing support for 9 markets (Argentina, Panama, Costa Rica, El Salvador, Guatemala, Nicaragua, Belize, Dominican Republic, and Puerto Rico), generating marketing campaigns, presence at sponsored events, and market tours. • Implementation of a Balanced Scorecard measurement system for market behavior, inventory, market penetration, competition, etc.• Development of future demand, resulting in a 20% reduction in export order shortages.