Walter Gordon Email & Phone Number

Austell, Ga, Us

-Reported on digital social listening insights via Brandwatch to aid creative team in generating ideas for social media content creation -Audited competitor social media pages to identify best content practices and ways to help improve social media strategy and creative work-Supported client’s understanding of the research by effectively communicating data in easy client facing presentation -Collaborated with strategy director to develop data driven market insights across company, category, consumer, and culture to further refine strategy for brand level repositioning campaigns-Collaborated directly with clients to manage and optimize research expectations and strategic findings for new marketing campaigns-Lead the identification key social media trends for clients to ensure the creation of engaging social posts that boosted brand awareness

-Developed branding focused creative briefs to help inform broad branding efforts and creative strategy for marketing campaigns-Analyzed larger market trends to create data-driven insights that further refined client’s brand messaging strategy -Collaborated on a new-to-the-agency process & presentation format to assist with the creation of timely and relevant creative content-Analyzed and identified consumer pleasure & pain points to assist in overall client brand relevance -Drove the discovery of market trends and insight development for New Business pitches to assist market knowledge of the larger cross functional team-Supported the creative team by creating market research decks to help inform their creative ideations-Monitored social media analytics and comments for brands through the use of Brandwatch to ensure campaign was reaching the appropriate audiences -Conducted and codified online studies for the new business team to inform the larger thinking about our digital marketing campaigns-Lead kickoff meetings with creatives to help guide their creative process

Boston, Massachusetts, United States

-Facilitated communication between internal teams and clients -Provided feedback on creative work to help meet client expectations -Assisted in managing creative timelines to ensure deliverables were on time -Learned digital survey construction to use for clients to obtain consumer response for further messaging optimizaion -Assisted in performing quality assurance testing for different virtual deliverables-Assited with monitoring digital KPIs( Reach, awareness, etc.)to identify areas for campaign optimization

Boston, Massachusetts, United States

• Performed several administrative duties, including room transfers, incident reports and maintenance requests.• Developed rapport to create safe and trusting environment for 80 or so students on my floor while also contributing to the overall building atmosphere • Created and implemented social, educational and recreational programs for residents.

Boston, Massachusetts, United States

-Maintained accurate records, confidentiality of guest records, and periodical inventory. -Assisted patrons with most questions and concerns regarding services. -Closely monitored front desk visitors to maintain secure and clean environment. -Provided assistance and support to staff in regard to facility maintenance, security and services.

Atlanta Metropolitan Area

Boston, Massachusetts, United States

• Developed team communications and information for Teen Advisory Board meetings• Help contribute to marketing material based off of consumer feedback

Boston, Massachusetts, United States

Boston, Massachusetts, United States

Boston, Massachusetts, United States

Mableton, Georgia, United States

• Diligently worked to increase the customers in Marco's loyalty program by discussing the benefits and features for the customer.• Promptly answered telephone customers to maintain and improve customer satisfaction• Handled money, and most transactions • Served as a bilingual cashier

Bachelor Of Fine Arts - Bfa, Creative Writing And Marketing Communication

Ib High School Diploma